Responsibilities

• Drive a culture of ‘always on ‘data-driven decision making that will institutionalize the use of consumer-driven analytics in influencer marketing/investment planning
• Consult with clients to define and answer their most important business questions, advising on how to best leverage data on influencer investments to drive business results
• Provide thought leadership and be a subject matter expert in the designing recommending appropriate analytic methodology and approach to address key client questions
• Lead measurement framework development and define media KPIs linked to the business objectives
• Build the profile of Analytics by packaging and evangelizing best in class client work and provide the clear data and analytics story - why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses
• Work closely with the internal client teams to deliver high-quality execution of a diverse array of client and project deliverables
• Consult with teams to align with the strategy, measurement,and optimization plans
• Develop, manage, and mentor a team and lead analytics efforts and departmental vision

Requirements

• 10+ years in marketing, digital, or influencer analytics, ideally within an agency
• Strong grounding in traditional and digital media advertising effectiveness methods including ROI
• preferably working knowledge of market mix model results
• Strong client management/consultative experience
• Excellent communication skills and the ability to present data-driven narratives to clients
• Deep understanding of influencer KPIs, social content measurement, and platform performance metrics
• 6+ years of people management experience with progressing roles and responsibilities
• Programming Languages: Python, R
• Databases and Querying: Relational databases, SQL
• Data Visualization: Tableau, Power BI
• Analytics Tools: Google Analytics, SQL, MS Access

Preferred

• builder who thrives on ownership
• deep measurement expertise
• comfort in fast-moving environments
• ability to connect creator and media performance to business impact

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off