Responsibilities

• End-to-End Production: You will concept, shoot, edit, animate, and publish platform-native stories from idea to final delivery, reducing reliance on multi-specialist handoffs.
• Franchise Development: You will build and scale repeatable social-first series and editorial formats that engage the 14–25-year-old target audience.
• Campaign & Energy Support: You will capture and create compelling native content to support tier-one brand priorities, including product launches, cultural moments, and key energy collaborations.
• Agile Field Capture: You will independently capture high-quality product, lifestyle, event, and documentary-style content on set or on the fly at key cultural moments.
• Cross-Functional Collaboration: You will collaborate directly with external creators, athletes, internal designers, and regional teams to ensure storytelling feels authentic and platform-optimized.

Requirements

• 7+ years of professional experience in art direction, creative content development or social-first creative roles, with at least 4 years in an agency or in-house social creative team.
• Bachelor's degree in graphic design, Advertising, Visual Communication, Marketing, Film, Digital Media, or a related field; or an equivalent combination of education, experience, and a portfolio demonstrating exceptional creative and social storytelling capabilities.
• The Hybrid Toolkit: Deep mastery of end-to-end multi-media production, including filming, video editing (Adobe Premiere), motion design/typography (After Effects), and audio layout.
• Platform-Native Intuition: An intuitive understanding of the distinct visual languages, pacing, trends, and subcultures driving Reels, TikTok, and YouTube Shorts.
• Autonomy & Speed: Proven ability to own the entire creative workflow and deliver high-taste, finished assets under tight deadlines with minimal supervision.
• Connection to Youth Culture: A strong connection to street culture, skateboarding, music, art, and the global creator community.
• Dependable and Proactive: A self-starter mentality who thrives in ambiguity and is comfortable working on fast-moving, non-traditional production sets.
• AI & Tool Curiosity: Eagerness to experiment with and prototype AI-assisted creative workflows to optimize speed and production value.
• Location requirement: Hybrid schedule, 3 days a week (more as needed) out of our HQ in Costa Mesa, CA.

Preferred

• In-house social creative or digital agency experience managing content execution for a global consumer or lifestyle brand.
• Experience interfacing directly with high-profile athletes, musical talent, and cultural creators.

Benefits

• Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com   and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.