Responsibilities

• Own the strategy, execution, and optimization of one or more paid user acquisition channels (e.g. Paid Search, Paid Social, DSP/Programmatic, OTT/CTV, Influencer, or emerging channels)
• Design, launch, and analyze structured experiments to identify scalable growth opportunities and unlock new acquisition levers
• Build and optimize campaigns that drive efficient user acquisition, engagement, and long-term revenue growth
• Partner closely with Growth, Product, Creative, and Analytics teams to develop high-impact acquisition strategies
• Evaluate channel performance with a strong focus on incrementality, true lift, and business outcomes
• Translate data and campaign insights into actionable recommendations that improve performance at scale
• Build repeatable processes, testing frameworks, and playbooks that compound growth over time
• Continuously identify new platforms, audiences, creative approaches, and channel expansion opportunities
• Balance strategic thinking with hands-on campaign execution in a fast-paced, experimentation-driven environment

Requirements

• 2+ years of hands-on performance marketing or user acquisition experience, with deep expertise in at least one paid acquisition channel
• Proven experience owning campaign strategy, execution, optimization, and performance against growth KPIs
• Strong analytical skills with the ability to interpret data, measure incrementality, and make data-driven decisions
• Experience designing and executing structured testing roadmaps and experimentation frameworks
• Ability to work cross-functional with Product, Creative, Growth, and Analytics teams
• Demonstrated ability to identify scalable growth opportunities and turn insights into measurable business impact
• Comfortable operating in a fast-moving, high-accountability environment with an ownership mindset
• Builder mentality with a bias toward action, rapid iteration, and continuous learning

Preferred

• Experience in consumer technology, mobile apps, subscriptions, gaming, entertainment, or other B2C digital products is preferred
• Familiarity with mobile attribution, experimentation, and performance measurement tools is a plus

Benefits

• 401k plan, designed to help you save for the future
• Health benefits tailored to your needs, including medical, dental, and vision coverage
• Professional coaching for everyone
• Team-building events, including our annual Tulum trip
• Unlimited access to our Galatea app and CandyJarTV app
• Unlimited budget for self-development books
• Charity donation of your choice at your one year anniversary
• Free lunch in office everyday
• Class Pass membership for US based employee and gym access for Berlin employees
• Dog friendly offices in Berlin and San Francisco