Responsibilities

• Own and refine the core Walmart Connect narrative, messaging and claims architecture, including proof-point governance and validation.
• Ensure unified, differentiated storytelling across all channels, programs and moments.
• Partner with Product Marketing, Communications, Media Insights, Growth Marketing and others to embed consistent messaging and narrative discipline across teams.
• Drive Walmart Connect’s thought leadership strategy and POV across owned and internal formats (blogs, executive POVs, research-driven storytelling and event content).
• Define the editorial themes, narratives and points of view that reinforce Walmart Connect’s leadership position in retail media.
• Set and uphold editorial standards, voice and tone, serving as a senior editorial authority to ensure clarity, quality and narrative alignment across high-visibility content and executive moments.
• Own and scale Walmart Connect’s blog as a strategic storytelling engine, establishing intake, governance and editorial workflows aligned to enterprise priorities and key moments.
• Serve as editor-in-chief of the blog, partnering with Product Marketing, Comms, Media Insights, Growth Marketing and other contributors to shape, refine and elevate cross-functional content.
• Define blog performance metrics and use insights to evolve editorial themes and formats to drive engagement, brand strength and sales enablement.
• Serve as the content architect for Walmart Connect’s internal (e.g., Sales Summit and Year Beginning Meeting) and owned external events (e.g., Executive Council and Partner Connect), leading end-to-end content strategy and defining the overarching mission, narrative architecture, agenda design and storytelling framework.
• Partner with executives and cross-functional teams to shape event programming, session narratives and speaker messaging — including providing content development support and coaching — aligned to enterprise priorities and value proposition.
• Establish events as strategic editorial platforms, ensuring cohesive storytelling before, during and after each moment to amplify Walmart Connect’s unified narrative.
• Contribute to the evolution of Walmart Connect’s multimedia storytelling strategy, including executive- and industry-led conversations that reinforce our leadership position in retail media.
• Identify high-impact moments and develop amplification plans that extend conversations into multi-channel assets across blog, LinkedIn, YouTube, press and sales enablement.
• Explore opportunities to build scalable, future-facing content capabilities, including evaluation of a potential in-house content studio model aligned to enterprise priorities.
• Partner with the Content Management team to shape and maintain the enterprise editorial calendar, establishing quarterly anchors aligned to key business priorities.
• Define editorial calendar inputs driven by product launches, communications and business announcements, campaigns, owned events, industry moments, research and more.
• Partner with the Content Management team and cross-functional stakeholders to ensure editorial priorities are integrated across product launches, campaigns, events and key business initiatives.

Requirements

• 8+ years of experience in editorial and content strategy, journalism, communications or related marketing function.
• Background in marketing, communications, journalism or related field.
• Proven expertise in editorial leadership, strategic writing and content execution at scale.
• Experience shaping thought leadership content for a B2B or advertising industry audience.
• Demonstrated ability to work cross-functionally with senior stakeholders and translate complex ideas into compelling narratives.
• Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred

• Leading cross-functional projects, Marketing or related field, Supervisory experience
• Masters: Business Administration

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment.
• It will meet or exceed the requirements of paid sick leave laws, where applicable.
• For information about PTO, see One.Walmart.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.