(USA) Senior Copywriter - Product Marketing

Bentonville, AR (On-site)

$80K/yr – $155K/yrSenior LevelFull time

Posted 3 days ago

Job Summary

Own the message strategy and execution across campaigns, translating objectives into compelling copy while coordinating with cross-functional teams.

  • Lead copy across campaigns, ads, landing pages, emails
  • Collaborate with design, product, and vendors from brief to delivery

Job Description

Responsibilities

  • Write clear, engaging copy for campaigns, ads, landing pages, emails, collateral, and other seller-facing experiences.
  • Translate business objectives, audience needs, and product benefits into effective messaging.
  • Partner with design, marketing, product, and business teams—and external vendors—from brief through delivery.
  • Maintain and evolve copy and creative assets in line with Walmart content, voice, and style standards.
  • Contribute to content strategy by applying audience insights, industry trends, and competitive context.
  • Manage multiple priorities, improve workflows, and uphold quality through editorial review and final QA.

Requirements

  • Bachelor’s degree in Journalism, Creative Writing, Advertising, or related field and 2 years' experience in copywriting OR 4 years' experience in copywriting

Preferred

  • Copywriting for online brand initiatives
  • Copywriting in an online creative or related digital field
  • Copywriting in a retail environment
  • Developing copy concepts in a retail or marketing environment
  • Working for or with creative agencies

Benefits

  • Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
  • compensationList1on1Doc2NotUsed?N/A?Medication?
Walmart logo

Walmart

With approximately 255 million customers and members visiting more than 10,500 stores and numerous eCommerce websites in 19 countries, Walmart is uniquely positioned to serve customers how, when and where they want. Formed in 2021, Walmart Data Ventures unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today’s dynamic retail environment. The name ‘Scintilla,’ derived from the Latin word for ‘spark,’ embodies the power of a single insight to ignite transformative ideas. Even the smallest, most granular data point can drive decisions that create meaningful impact. Scintilla empowers businesses to turn insights into action, optimizing every touchpoint along the customer journey—from home to store—and the product journey—from source to shelf. At Walmart Data Ventures, our mission is to deliver value to customers, suppliers, merchants, and store operators by bridging insights with actionable strategies that enhance the retail experience.

Founded in 2021
Bentonville, Arkansas, USA
288 employees (21 in marketing)

Salaries

Posted range

$80K/yr – $155K/yr

Taken straight from the job posting.

See all Walmart salaries

Marketing Team

Marketing Team Size
8 (3% of company)
Median Career Experience
6 years
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
11

Traffic Signals

Monthly Visitors
6.8K
Traffic Source Mix
Search
29.1%
Direct
46.7%
Referral
6%
Social
17.2%
Paid
1%

Headcount Trend

Current headcount: ~288

Recent News

Walmart logo

(USA) Senior Copywriter - Product Marketing

Walmart · Bentonville, AR · On-site