USA Marketing Manager

Responsibilities

• Develop and execute the annual U.S. marketing plan aligned with business objectives.
• Build and manage demand generation strategies across products, territories, customer segments, and channels.
• Drive qualified lead generation, pipeline creation, and revenue growth.
• Own Salesforce processes related to leads, opportunities, funnel management, and reporting.
• Define lead qualification, assignment, and follow-up standards alongside Sales.
• Lead digital marketing, content, trade marketing, events, paid media, and customer engagement initiatives.
• Manage marketing agencies, vendors, and budget performance.
• Lead and develop a team of two Lead Development Representatives (LDRs).
• Analyze campaign performance and optimize investments based on ROI.
• Produce dashboards and reports covering leads, conversions, pipeline, sales performance, and marketing effectiveness.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B marketing, demand generation, growth marketing, or market development.
• Proven experience generating leads, creating pipeline, and supporting revenue growth.
• Strong knowledge of CRM systems, preferably Salesforce.
• Experience working closely with sales teams and managing measurable business outcomes.
• Excellent analytical, leadership, and communication skills.
• Native English or professional fluency.

Preferred

• Experience in construction, roofing, building materials, architecture, manufacturing, or professional distribution environments is highly desirable.

Benefits

• Bonus based on performance
• Health insurance
• Opportunity for advancement
• Training & development