(USA) Director, Product Marketing

Bentonville, AR (On-site)

$110K/yr – $220K/yrDirector/Executive7+ years expFull time

Posted 5 days ago

Job Summary

Own the end-to-end product marketing strategy, research, and cross-functional collaboration to drive awareness, adoption, and launch outcomes; bring deep experience in market research, training delivery, and data-driven decision making.

  • Own and execute product marketing strategies across the lifecycle.
  • Lead market research and stakeholder collaboration.
  • Guide training, demos, and performance analysis.

Job Description

Responsibilities

  • Lead the development and execution of comprehensive product marketing strategies to drive product awareness and adoption.
  • Oversee market research initiatives to inform product positioning and identify growth opportunities.
  • Collaborate with cross-functional teams and stakeholders to align marketing efforts with business objectives.
  • Design and deliver product training programs and demonstrations to enhance client proficiency and retention.
  • Utilize business data analysis to evaluate marketing effectiveness and guide decision-making.
  • Manage the creation and presentation of proposals and marketing communications to support product launches.
  • Foster partnerships across the value chain to optimize marketing impact and customer engagement.

Requirements

  • Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field.
  • Option 2: 7 years' experience in Marketing, Business Administration, or related field.
  • Extensive experience in product marketing with a strong focus on product awareness and adoption strategies.
  • Proven ability to design and deliver effective product training, demos, and usability analyses.
  • Expertise in market research methodologies and the ability to translate findings into actionable marketing strategies.
  • Strong stakeholder management skills, including collaboration across cross-functional teams and partner engagement.
  • Proficiency in business data analysis tools to evaluate market trends and support decision-making.
  • Strong team leadership and coaching skills with experience leading teams of 3-5.
  • Exceptional communication skills to influence and present complex information clearly to diverse audiences.

Preferred

  • Project Management
  • Masters: Business Administration

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
  • Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
  • Benefits are subject to change and may be subject to a specific plan or program terms.
  • For Information About Benefits And Eligibility, See One.Walmart.
Walmart logo

Walmart

With approximately 255 million customers and members visiting more than 10,500 stores and numerous eCommerce websites in 19 countries, Walmart is uniquely positioned to serve customers how, when and where they want. Formed in 2021, Walmart Data Ventures unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today’s dynamic retail environment. The name ‘Scintilla,’ derived from the Latin word for ‘spark,’ embodies the power of a single insight to ignite transformative ideas. Even the smallest, most granular data point can drive decisions that create meaningful impact. Scintilla empowers businesses to turn insights into action, optimizing every touchpoint along the customer journey—from home to store—and the product journey—from source to shelf. At Walmart Data Ventures, our mission is to deliver value to customers, suppliers, merchants, and store operators by bridging insights with actionable strategies that enhance the retail experience.

Founded in 2021
Bentonville, Arkansas, USA
288 employees (21 in marketing)

Salaries

Posted range

$110K/yr – $220K/yr

Taken straight from the job posting.

See all Walmart salaries

Marketing Team

Marketing Team Size
8 (3% of company)
Median Career Experience
6 years
Median Tenure
0.9 years
Marketing Roles Posted (Last 30 Days)
5

Traffic Signals

Monthly Visitors
6.8K
Traffic Source Mix
Search
29.1%
Direct
46.7%
Referral
6%
Social
17.2%
Paid
1%

Headcount Trend

Current headcount: ~288

Recent News

Walmart logo

(USA) Director, Product Marketing

Walmart · Bentonville, AR · On-site