(USA) Director, Digital Media - Media Strategy & Planning

Hoboken, NJ (On-site)

$132K/yr – $264K/yrDirector/Executive8+ years expFull time

Posted 1 day ago

Job Summary

Own the end-to-end digital media program from team leadership and strategy to budget management and partnerships, driving innovative campaigns that align with business goals.

  • Lead a cross-functional team and ensure continuous learning and high performance.
  • Develop and execute data-driven digital media strategies and campaigns.
  • Oversee budgeting, forecasting, and partnerships to maximize ROI.

Job Description

Responsibilities

  • Lead and develop a high-performing digital media team to achieve business objectives and foster continuous learning.
  • Design and implement comprehensive digital media strategies aligned with Walmart’s marketing and business goals.
  • Manage large-scale digital campaigns, optimizing plans based on real-time data and ROI insights.
  • Collaborate with internal teams and external partners to ensure effective campaign execution and innovation.
  • Oversee budget planning, forecasting, and financial performance for digital media initiatives.
  • Drive process improvements and adopt emerging technologies to enhance digital marketing effectiveness.
  • Cultivate strategic partnerships to expand digital reach and brand awareness.

Requirements

  • Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing
  • 3 years' supervisory experience

Preferred

  • Digital marketing (for example, affiliate marketing, display advertising)
  • Leading a cross-functional team

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
  • The amount you receive depends on your job classification and length of employment.
  • It will meet or exceed the requirements of paid sick leave laws, where applicable.
  • For information about PTO, see https://one.walmart.com/notices.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
  • Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
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Walmart

With approximately 255 million customers and members visiting more than 10,500 stores and numerous eCommerce websites in 19 countries, Walmart is uniquely positioned to serve customers how, when and where they want. Formed in 2021, Walmart Data Ventures unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today’s dynamic retail environment. The name ‘Scintilla,’ derived from the Latin word for ‘spark,’ embodies the power of a single insight to ignite transformative ideas. Even the smallest, most granular data point can drive decisions that create meaningful impact. Scintilla empowers businesses to turn insights into action, optimizing every touchpoint along the customer journey—from home to store—and the product journey—from source to shelf. At Walmart Data Ventures, our mission is to deliver value to customers, suppliers, merchants, and store operators by bridging insights with actionable strategies that enhance the retail experience.

Founded in 2021
Bentonville, Arkansas, USA
288 employees (21 in marketing)

Salaries

Posted range

$132K/yr – $264K/yr

Taken straight from the job posting.

See all Walmart salaries

Marketing Team

Marketing Team Size
8 (3% of company)
Median Career Experience
6 years
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
6.8K
Traffic Source Mix
Search
29.1%
Direct
46.7%
Referral
6%
Social
17.2%
Paid
1%

Headcount Trend

Current headcount: ~288

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