Responsibilities

• Leading the evolution and implementation of the aHUS patient marketing strategy, messaging, & tactical execution across disease & brand campaigns
• Development and execution of innovative patient education tactics to support patient activation, adherence, and persistence for IV therapies
• Leading patient identification initiatives, supporting disease awareness & diagnosis strategies, in close collaboration with Patient Services teams
• Delivering multi-channel patient promotional platforms and identifying optimized marketing mix
• Leading the aHUS business patient/DTC communication strategy – direct and indirect
• Leading strategic oversight to consumer media plan development & performance measurement
• Partnering with commercial analytics & insights teams to assess current patient market landscape dynamics, identifying opportunities to increase awareness of treatment benefit for appropriate patients, and leading primary & secondary patient research projects
• Contribute to the annual planning process, leading the short & long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting
• Developing and maintaining strong relationships with other functional areas and internal strategic partners (i.e., Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.)
• Identify appropriate key performance indicators to measure & monitor, and lead patient cross-functional team tracking & performance analysis

Requirements

• Bachelor's degree in a scientific or business field
• 5+ years of professional experience in pharmaceutical or biotech industry; can include marketing, agency, or related healthcare experience
• Extensive patient and/or consumer marketing digital and personal engagement experience
• Healthcare media planning experience across HCP & patient/consumer segments
• Demonstrated ability to think innovatively and drive outstanding customer experience
• Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
• Proven leadership skills and the ability to collaborate in a matrix environment
• High level of interpersonal skills and highly adept in both verbal & written communication
• Ability to work in a rapidly evolving and fast paced competitive environment
• High sense of ethics and responsibility

Preferred

• Advanced degree, MBA
• Strong scientific orientation and background
• Diverse pharma or biotech commercial experience, including rare disease and/or nephrology
• Strong presentation skills and storytelling
• Prior experience with patient persistence & adherence strategy
• Prior experience in competitive markets
• Rare disease, specialty, or high-value biologics experience
• Experience launching or working with a newly launched product

Benefits

• Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.