Responsibilities

• Campaign Execution & Optimization: Lead the daily, hands-on management and tactical optimizations of paid search campaigns across major platforms (Google Ads, Bing Ads) to meet and exceed key performance indicators like ROAS and revenue targets.
• Keyword Strategy & Research: Proactively conduct in-depth keyword research, competitive analysis, and audience segmentation to identify new growth opportunities, manage negative keywords, and ensure full query coverage.
• Performance Reporting; Draft concise weekly and monthly performance summaries, clearly translating complex data trends, test results, campaign health, category performance, etc. into actionable insights for the marketing team and internal stakeholders.
• A/B Testing: Partner with Paid Search Manager in the planning, implementation, and rigorous analysis of structural tests related to things like bidding strategies, new product features, product feed optimizations, and campaign architectures.
• Budget Management: In partnership with Paid Search Manager, accurately monitor and manage campaign pacing against daily, weekly, and monthly budgets, ensuring optimal spend efficiency and delivery targets are met.
• Ad Copy & Creative Maintenance: Maintain a creative library of ad copy, creative PMAX assets, and ad extensions ensuring alignment with brand guidelines and utilizing testing results for continuous improvement.
• Promotion Execution: Own support for any and all brand promotions, supporting via avenues including promotional ad copy, extensions, and Google Merchant Promotions

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 2-4+ years of hands-on experience in SEM or performance marketing, preferably in the retail industry.
• In-depth knowledge of Google Ads, Google Analytics, SA360 (or similar) and Microsoft Advertising.
• Experience executing Paid Search optimizations across Text and Shopping/PMAX.
• Strong analytical skills and data-driven mindset, with the ability to interpret and communicate complex data effectively.
• Excellent verbal and written communication skills. Ability to translate data into meaningful insights for reporting purposes.
• Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

Preferred

Benefits

• URBN offers comprehensive Perks & Benefits to employees.
• Availability and eligibility to specific benefits may be subject to your location and employment status.
• Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more!
• For additional information visit www.urbn.com/work-with-us/benefits