Responsibilities

• Consumer PR & Product Storytelling Lead communications for product launches, seasonal assortments, and brand collaborations, translating product into compelling narratives that resonate across fashion, lifestyle, beauty, and home media.
• Develop press releases, media pitches, and storytelling frameworks that elevate Urban Outfitters’ authority as a destination for trend-driven style and lifestyle products.
• Identify opportunities to position the brand’s assortments within emerging trends and cultural conversations to drive meaningful editorial coverage.
• Editorial Development Lead the launch, strategy, and establishing a new editorial platform for the brand.
• Write and edit recurring features highlighting product trends, cultural insights, and brand storytelling.
• Develop a distinct editorial voice that reflects Urban Outfitters’ role at the intersection of product, creativity, and youth culture, while incorporating consumer insights, social trends, and cultural signals into compelling editorial content.
• Brand Campaign & Collaboration Support Support communications strategy and execution for Urban Outfitters’ tentpole campaigns, collaborations, and key marketing initiatives.
• Translate campaign concepts into product-driven storylines and culturally relevant media angles that amplify brand moments across consumer and lifestyle media.
• Partner with internal teams to ensure PR is integrated into campaign planning and activation.
• Commerce & Affiliate Media Engagement Develop relationships with commerce editors and affiliate media partners to drive product placement across shopping guides, trend features, and seasonal roundups.

Requirements

• Writing and Editing Excellence Demonstrates strong writing and editing skills, with the ability to craft compelling narratives that translate product and trends into culturally relevant stories.
• Media and Commerce Expertise Possesses a deep understanding of and relationships with consumer media, commerce editorial, and affiliate ecosystems within the fashion, lifestyle, and retail landscape.
• Cultural Intelligence Translates cultural trends into brand and partnership strategies that resonate with youth audiences.
• Agency Management Collaborating with cross-functional teams in a fast-paced environment.
• Project Management Ability to balance strategic thinking with strong execution, managing multiple projects and priorities, timelines, budgets, and deliverables effectively and simultaneously.
• Brand Stewardship The ability to internalize, represent, and consistently apply brand values, voice and visual identity across all marketing efforts to build brand equity and trust.
• Problem Solving Applies analytical thinking to resolve challenges and improve marketing outcomes.
• Competitive Awareness Monitors market and competitor activity to inform strategy and maintain relevance.
• Creative Collaboration Ability to work with creative teams and partners to develop culturally resonant content.
• Inclusivity Commitment to fostering diversity and inclusion within the workplace.

Benefits

• URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status.
• Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more!
• For additional information visit www.urbn.com/work-with-us/benefits