Responsibilities

• Scriptwriting & Concept Development: Write short, punchy, scroll-stopping scripts (15-60 seconds) for TikTok, Reels, and paid social placements. Develop multiple hook variations (3-5 per concept) optimized for first-3-second attention capture. Create UGC-style ad frameworks including: Problem → Agitate → Solve; Before/After; Social Proof/Testimonial; Product Demo/Walkthrough; “POV” & Trend-Based Concepts. Translate product benefits into relatable, conversational storytelling.
• Hook & Performance Optimization: Craft compelling CTAs aligned with direct-response goals. Iterate scripts based on performance data and testing insights. Contribute to creative testing roadmaps (angles, hooks, audience pain points). Write variations quickly to support scale and creative refresh cycles.
• Creative Briefing & Creator Collaboration: Develop detailed UGC briefs for creators, including: Tone guidance; Shot lists; Scene direction; Call-to-action placement; Talking point guardrails. Partner with UGC coordinators and editors to ensure scripts translate effectively to final video. Provide feedback on creator submissions to maintain performance standards.
• Platform-Native Trend Fluency: Stay on top of trending sounds, formats, memes, and storytelling styles. Adapt scripts to feel native to Meta (Facebook/Instagram), TikTok, Reddit, Emerging short-form placements. Understand platform differences in pacing, captions, framing, and engagement behavior.
• Client-Facing Communication: Present concepts clearly and confidently on internal and client calls. Explain creative strategy, hooks, and performance rationale. Communicate learnings from creative testing in a structured way.
• Collaboration & Impact: Collaborate with strategists, media buyers, designers, and creators to produce performance-optimized video scripts that drive measurable results.

Requirements

• 1-2 years experience in social content execution or social copywriting (internships count!)
• Hands-on experience with Meta and/or TikTok ads
• Strong understanding of short-form video storytelling
• Familiarity with direct-response marketing principles
• Deep awareness of social trends and viral formats
• Comfortable working in a fast-paced, iterative environment
• Strong written communication skills
• Ability to receive and apply performance feedback
• Comfortable speaking on client calls and explaining creative strategy

Preferred

• Bonus Qualifications
• You create content yourself (TikTok, Reels, YouTube Shorts, etc.)
• Experience writing for DTC or performance marketing brands
• Understanding of paid social KPIs (CTR, thumbstop rate, CVR)
• Experience briefing creators or managing UGC pipelines
• Familiarity with creative testing frameworks
• Experience working within an agency environment