Responsibilities

• developing and executing content strategies to engage students and parents.
• researching and producing user-generated graphics and videos.
• managing social media campaigns.
• writing marketing copy.
• analyzing engagement metrics.
• working cross-functionally with the team to align content with brand goals.
• lead efforts to foster relationships with students or families to source meaningful testimonials and success stories.

Requirements

• Content Creation: Experience in creating engaging user-generated content (UGC), including graphics, videos, and other multimedia assets.
• Social Media Skills: Proficiency in managing social media accounts, planning campaigns, and tracking digital engagement metrics.
• Writing and Editing: Demonstrable skills in crafting compelling marketing copy, proofreading, and maintaining brand voice consistency.
• Strategic Planning: Strong content strategy, audience targeting, and campaign planning capabilities.
• Collaboration and Communication: Effective teamwork and cross-functional collaboration abilities to align with organizational goals.
• Additional Qualifications: Familiarity with analytics tools, video editing platforms, and prior experience in education or test prep marketing would be advantageous.

Preferred

• Familiarity with analytics tools, video editing platforms, and prior experience in education or test prep marketing would be advantageous.