TruVolt Brands: Affiliate Strategy / TikTok Shop Affiliate Campaigns Manager

Jersey City, NJ (On-site)

$80K/yr – $100K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive affiliate and creator marketing for ShopJoe, leading program growth and partnerships to boost traffic and sales.

  • Own end-to-end affiliate campaigns, from planning to launches across TikTok Shop and networks.
  • 1-2 years in affiliate/creator marketing with hands-on TikTok Shop Affiliate Center.
  • Proven ability to recruit top creators and secure SEO-friendly publisher placements and UGC.

Job Description

Responsibilities

  • Lead the affiliate growth strategy for assigned product lines and seasonal initiatives across TikTok Shop and affiliate networks; develop quarterly roadmaps and execute daily/weekly campaigns
  • Create and manage open plans, target plans, and end-to-end campaign launches
  • Develop commission strategies, bundles, and limited-time offers that motivate and incentivize creator participation and increase output
  • Identify, recruit, and manage high-performing organic and paid affiliates/creators via TikTok Affiliate Center, Lark, outbound outreach, and creator communities
  • Plan and launch affiliate and influencer initiatives with brand influencers, loyal customers, and editorial partners to generate standout UGC, earn publisher placements, and secure SEO backlinks that grow traffic and conversion performance for ShopJoe.com
  • Cultivate and maintain strong partnerships with high-performing affiliates
  • Oversee creator seeding/sampling programs and manage retainer-based creator rosters
  • Align on creator briefs, content requirements, and publishing cadence
  • Collaborate and coordinate with internal/external teams and TikTok account managers and support teams to support overall affiliate marketing goals

Requirements

  • A track record of growing an affiliate or creator program with measurable revenue/GMV impact
  • 1-2 years affiliate/creator marketing (social commerce or ecommerce portfolio); hands-on with TikTok Shop Affiliate Center
  • Bachelors degree in Marketing of related field required
  • Consumer products experience strongly preferred
  • Native understanding of creator-driven commerce, offers, and what motivates affiliates (commission rates, seeding, retainers, exclusive coupons, special offer campaigns, ROAS, incrementality)
  • Highly organized and analytical; comfortable in spreadsheets + dashboards; clear communicator with internal teams and external partners

Preferred

  • Experience with affiliate networks and tools (Impact, ShareASale, AWIN, Rakuten), link management, and product feeds
  • Experience within DTC ecommerce and/or the outdoor tools or home & garden industries
  • Experience aligning affiliate pushes with merchandising, promotions, and product launches
  • Existing creator/affiliate network and/or experience negotiating retainers, seeding programs, or creator contracts
The Fesco Group logo

The Fesco Group

Despite being in an industry where change is the rule rather than the exception, Fesco’s “Customers First/Integrity Always” mindset is as much a part of our DNA today as it was when we began as a lower Manhattan storefront over half a century ago. Recognized internationally as the “go to” for cutting-edge technology and day-to-day products and brands every savvy retailer needs, the Fesco brand is about being a source and a resource—in short, a name that truly means everything.Fesco not only manufactures trend-setting, first-to-market products, but is also a leading distributor of consumer goods. We are trusted by trailblazers like GE, Sony, Samsung, Garmin and many more. To ensure consumers’ needs are quickly met, we fill over 95% of orders within 24 hours. Our high satisfaction rate is also due to our knowledgeable sales staff operating in-house and on the road. Fesco is bringing the humanity back to shipping and manufacturing. We grew by forging close relationships with small businesses many of which we still work with today.The result? Fesco is a national force with a mom-and-pop mentality. By fostering open communication with both small businesses and big-box entities, we gain a unique understanding of our customers’ needs. It’s the only way we know how to do business.

Founded in 1962
Brooklyn, New York, USA
81 employees (15 in marketing)

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
24.9%
Direct
60.7%
Referral
6.3%
Social
7%
Paid
0.9%

Headcount Trend

Current headcount: ~81

Marketing Team

Marketing Team Size
3 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

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