Affiliate & Creator Marketing Lead

USA (Remote)

$115K/yr – $180K/yrMid Level4+ years expFull time

Posted 23 hrs ago

Job Description

Responsibilities

  • Own and scale Runpod's affiliate program end to end, taking over agency-managed relationships (Advertise Purple, FNF) as those contracts wind down and bringing affiliate management fully in-house.
  • Strengthen relationships with existing high-performing affiliates through proactive outreach, better communication, and improved support.
  • Monitor affiliate performance and program health (signups, fraud signals, engagement) in PartnerStack, our platform of record, and partner with Marketing Ops to keep tracking and attribution accurate.
  • Continuously test and refine commission structures, tiering, and incentives (challenges, competitions, utilization-based kickbacks) to maximize both signups and program integrity.
  • Complete the transition of the existing influencer program from one-off, impressions-measured sponsorships into a performance-based motion inside the affiliate program.
  • Build a repeatable process for finding new creators across YouTube, X, TikTok, LinkedIn, Discord, and other platforms who reach developers, AI/ML practitioners, and technical builders.
  • Partner with DevRel to surface creators and community members already engaging with Runpod through hackathons, meetups, and community programs as a sourcing pipeline for the affiliate program.
  • Evaluate and prioritize creators on audience fit, reach, and content quality rather than follower count or impressions alone.
  • Build relationships with promising creators and bring the right ones into the affiliate program with properly structured, signups-and-revenue-based incentives.
  • Design and pitch partnership concepts (challenges, giveaways, co-branded content, creator takeovers) built to maximize organic reach and shareability.

Requirements

  • 4+ years of experience in affiliate marketing, influencer or creator partnerships, community, or growth marketing, with direct ownership of a program end to end.
  • Proven track record of finding, recruiting, and managing affiliates or creators.
  • Comfort with incentive design and creator economics.
  • Experience with affiliate platforms (PartnerStack, Awin, or similar).
  • Strong relationship-building and communication skills.
  • Analytical skills, comfortable pulling and interpreting performance data without hand-holding.
  • Ability to work cross-functionally with content, growth, and sales in a fast-moving environment.
  • Genuine fluency in internet and creator culture, you know what makes content spread and can spot a good creator before they blow up.
  • Successful completion of a background check.

Preferred

  • Experience marketing a developer tool, cloud infrastructure, or B2B SaaS product.
  • Familiarity with the AI/ML ecosystem and ability to speak credibly to a technical audience.
  • Experience coaching non-marketer employees on content and personal brand, or amplifying executive/founder content on behalf of a marketing team.
  • Experience with HubSpot or similar CRM and analytics platforms.
  • Comfort working in a lean team where ownership is broad and ambiguity is the norm.

Benefits

  • Meaningful medical, dental & vision plans.
  • Flexible PTO- take the time you need to recharge.
  • Most roles are remote work first with an inclusive, collaborative teams utilizing slack as the main form of internal communication.
  • $1,200 Home Office & Equipment Stipend- We set you up for success from day one with gear and support to create your ideal workspace.

Runpod

Runpod provides cost-effective GPU cloud computing services for training, deploying, and scaling AI models. With GPU Cloud, users can spin up an on-demand GPU instance in a few clicks. With Serverless, users can create autoscaling API endpoints for scaling inference on their models in production.Runpod was founded in 2022 and is headquartered in New Jersey.

Founded in 2022
San Francisco, California, USA
84 employees (6 in marketing)

Salaries

Posted range

$115K/yr – $180K/yr

Taken straight from the job posting.

See all Runpod salaries

Marketing Team

Marketing Team Size
5 (6% of company)
Median Career Experience
18 years
Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$22M
Last Raise
Seed, 2 years ago

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$19.1K
Traffic Source Mix
Search
37.9%
Direct
55.2%
Referral
4.3%
Social
2.1%
Paid
0.4%

Headcount Trend

Current headcount: ~84

Affiliate & Creator Marketing Lead

Runpod · USA · Remote