Traditional Media Manager

Responsibilities

• Lead the development, execution, and optimization of traditional marketing channels including TV, Direct Mail, and Local Media to drive brand awareness, lead generation, and business growth.
• Own channel strategy and planning, identifying opportunities to improve performance, maximize efficiency, and achieve marketing objectives.
• Manage relationships with external agencies, media partners, and vendors, providing strategic direction and ensuring successful execution of campaigns.
• Oversee media planning, budget allocation, forecasting, and spend management across assigned channels to ensure efficient use of marketing investments.
• Analyze campaign performance and market trends to develop actionable insights, optimization strategies, and recommendations for senior leadership.
• Partner with Analytics, Digital Marketing, CRM, Call Center, and Brand teams to develop integrated marketing strategies and ensure alignment across channels.
• Drive testing and innovation efforts across traditional media channels, evaluating new opportunities, markets, audiences, and tactics to improve performance.
• Establish KPIs, reporting frameworks, and measurement strategies to assess channel effectiveness and business impact.
• Lead the development and presentation of performance updates, business cases, and strategic recommendations to marketing leadership and key stakeholders.
• Ensure all campaigns are executed on time, within budget, and aligned with brand standards and organizational objectives.

Requirements

• Bachelor’s Degree (Business, Marketing, or related field)
• 5-8 years of experience in a fast paced, dynamic marketing environment
• Proven experience developing channel strategies with traditional marketing channels such as TV, direct mail, print, or radio
• Experience leading agency relationships and negotiating media or vendor partnerships
• Demonstrated ability to influence cross-functional stakeholders and drive business outcomes
• Experience in healthcare, retail, franchise, or other multi-location marketing environments preferred
• Strong attention to detail and organizational skills
• Ability to manage multiple projects and deadlines simultaneously
• Data‑driven thinking with the ability to interpret performance metrics and generate insights
• Leadership experience with media planning, buying, and vendor management

Preferred

• Familiarity with project management tools and reporting dashboards
• Working knowledge of content optimization
• Experience with Google Analytics and Google Looker
• A process-improvement and positive mindset