Responsibilities

• Lead the 360° cross-functional brand engagement strategy, managing the annual calendar of product launches and integrated marketing initiatives across NOAM.
• Build and execute integrated marketing / go-to-market strategies that span media (Digital, Social, OOH, KOL, Events), merchandising, retail events and in-store animations to drive visibility, traffic and conversion.
• Manage and adapt media budgets for assigned brands & own the NOAM media tracker analysis report
• Be the Trade Marketing support lead for the Tiktok Team (creation of affiliates tools & events guidelines)
• Collaborate with Global Trade Marketing, Operations, PR, Training, and agencies to ensure cohesive execution of campaigns and timely delivery of campaigns and assets of assigned brands.
• Analyze market trends, category performance, and consumer insights to identify opportunities, inform planning, and support commercial decision-making.
• Partner closely with the sales, distributor, and field team to tailor initiatives to retailer needs, support joint business plans, and ensure launch success across all markets.
• Oversee & challenge marketing and launch calendars of our Canadian distributors on assigned brands and support them with market-specific needs including presentations, local assets, merchandising, and retail activation guidelines.
• Represent trade marketing at key US retailer and distributor meetings, providing strategic recommendations and performance recaps.
• Lead and create all national Field Team event guidelines and tools to drive incremental sales at Key selling periods.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3+ years of experience in integrated marketing or trade marketing function within the US market

Preferred

• Beauty industry experience strongly preferred
• Fragrance or Luxury experience highly desirable

Benefits

• The salary range for this position is $90,000 – $105,000 annually , commensurable with skills, experience, and qualifications
• Bonus opportunity based on personal and business performance
• Robust healthcare, insurance, and benefit options
• Paid time off policies including vacation, personal, holiday, and sick days
• 401K plus company match
• Options to support development, including complimentary access to LinkedIn Learning
• An entrepreneurial career with a dynamic environment where all voices are heard and appreciated
• Low hierarchy with high visibility to C-Suite on a regular basis
• A growing company with a proven track record of solid financial stability