Responsibilities

• Product Lifecycle Management: Oversee the end-to-end new product development process, from concept through market introduction, including packaging, SKU setup, and product revisions.
• Strategic Planning: Define and execute go-to-market strategies, ensuring proper product positioning, key benefits, and target audience alignment.
• Cross-functional Collaboration: Work closely with sales, marketing, R&D, and operations teams to ensure seamless product development, marketing initiatives, and successful product launches.
• Market and Consumer Insights: Monitor bread product trends, market opportunities, and competitor activities to develop insights that drive new product development aligned with company goals.
• Financial Analysis: Conduct financial assessments of new and existing products to ensure profitability, adjusting strategies as necessary to meet profit expectations.
• Retail & Distributor Engagement: Build and maintain relationships with key retailers and distributors, ensuring effective product placement, visibility, and promotion at the point of sale.
• Promotions and Market Execution: Lead in-store promotional activities and trade marketing campaigns to drive sales and enhance brand presence within the retail and foodservice sectors.
• Product Launches: Manage the execution of new product launches, including internal communications with sales teams and ensuring the alignment of marketing materials and messaging.
• Competitive Intelligence: Collect, analyze, and share competitive insights, helping to refine strategies and identify opportunities for differentiation.
• Performance Monitoring: Track the performance of trade marketing initiatives, adjusting tactics based on outcomes and market feedback, and fostering a culture of continuous improvement.

Requirements

• Minimum of a bachelor's degree with at least 5 years of marketing experience in consumer goods or a related field.
• Excellent written, verbal, and presentation communication skills, along with strong interpersonal skills.
• Proficient in MS Word, Excel, and PowerPoint.
• Bilingual skills are a plus.
• Strong understanding of retail and foodservice markets.
• Experience with trade promotions, category management, and product merchandising

Preferred

• Bilingual skills are a plus.