Trade Marketing Executive

Portland, OR (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive US trade marketing with omni-channel campaigns and CRM execution to support retailer and ecommerce priorities.

  • Own the US monthly trade calendar and omni-channel delivery.
  • Must-have: Hands-on CRM and HTML email execution with campaign build.
  • Standout: Cross-functional collaboration with ecommerce, retailers, and marketing assets.

Job Description

Responsibilities

  • Own and manage the US monthly trade calendar, ensuring a cohesive and effective omni channel approach.
  • Coordinate delivery through Monday.com, keeping trade activity aligned, on track and on time.
  • Create and localise compelling trade campaign copy across web, email, social, print and SMS channels.
  • Build and execute CRM activity, including HTML emails, segmented campaigns and weekly trade pivots.
  • Partner closely with the ecommerce team to deliver web assets, promotions and page updates.
  • Develop engaging content for community and brand channels, including social posts and blogs.
  • Align marketing activity with sales cadence to support commercial priorities.
  • Coordinate assets for national retailers and support distributor marketing initiatives.

Requirements

  • Experience in trade or digital marketing, ideally within B2C ecommerce, retail or DTC.
  • Beauty/consumer products experience is advantageous, but not essential.
  • Some experience planning and executing omni channel marketing activity.
  • Hands-on experience in CRM and email execution, including campaign build and delivery.
  • Comfortable using project management tools such as Monday.com or Asana to keep work organised and on track.
  • Some experience with digital marketing platforms such as Klaviyo, Bloomreach, Mailchimp or HubSpot.
  • Strong copywriting skills, with the ability to create persuasive, performance driven marketing communications.
  • A curious, analytical mindset with an interest in understanding performance and improving results.
  • A collaborative team player who enjoys working cross functionally.
  • Google Analytics knowledge is a plus but not essential.

Preferred

  • Google Analytics knowledge is a plus but not essential.
  • HTML email knowledge would be a bonus.
  • Experience with omni channel marketing activity.

Benefits

  • 🏥 Medical Administered by Kaiser: 100% employee premium covered.
  • 50% dependent premiums covered.
  • 🦷 Dental Administered by Moda Health: 100% employee premium covered.
  • 50% dependent premiums are covered.
  • 👁️ Vision Administered by Vision Service Plan (VSP):
  • $0 co-pay on annual wellness exam
  • $20 co-pay for prescription glasses up to $150 allowance for frames; up to $60 co-pay on contacts up to $130
  • $20 co-pay on primary eye care
  • 🌴 Paid Time Off (PTO)
  • 12 paid holidays a year
  • 120 hours dropped in annually at fiscal year and may be used immediately.
  • 🤝 401(K) Retirement
  • Administered by Ascensus-PAi:
  • Eligibility, Vesture, and Match begin after 30 days of service.
  • Up to 4% match based on employee contributions.
The GelBottle Inc. logo

The GelBottle Inc.

2.9 Glassdoor

The GelBottle Inc, female-founded in 2015 by Daisy Kalnina, has taken the nail and beauty world by storm. We have transformed nail care for millions, chiefly with our invention of the World’s first BIABTM -if you don’t know, get to know! With the global success of TGB, we’ve expanded to include TGB US, Peacci Brand, DKollection, SMC Manufacturing and TGB Spa. With a fierce social community of over 1 Million followers, we’re passionate about our product contribution to the industry, our fantastic community, innovation, and education.Our products not only evolve the industry at pace, but they’re also 100% vegan and PETA-certified cruelty-free because beauty should never come at a cost to animals or the planet.Our brands are growing, and it’s of the upmost importance we continue to lead in our industry - we’re looking for passionate, industry-lovers to join our dynamic, founder-led teams - sign up for job alerts via our Careers Page careers.thegelbottle.com

Founded in 2015
Brighton, England, GBR
41% recommend to a friend

Marketing Team

Median Career Experience
11.5 years
Median Tenure
5.4 years