Trade Marketing & Events Specialist

Secaucus, NJ (Hybrid)

$60K/yr – $65K/yrMid Level5+ years expFull time

Posted 8 days ago

Job Summary

Own end-to-end planning and execution of Buying Days and related events across the U.S. and Canada, partnering with Sales and Marketing to drive regional programs while managing budgets, vendors, and on-site delivery.

  • Lead cross-functional event planning from brief to post-event recap across North America.
  • Own vendor management, budgets, venues, and on-site execution.
  • Coordinate with Sales and Marketing on customer programs and activations.

Job Description

Responsibilities

  • Lead the planning and execution of Buying Days across the U.S. and Canada.
  • Plan and execute Trunk Shows, Buying Group events, regional customer events and Roadshows.
  • Develop event plans, timelines and budgets from initial brief through completion.
  • Research and recommend venues based on event objectives, location, budget and customer experience.
  • Coordinate venue contracts, catering, entertainment, audiovisual needs and other event vendors.
  • Manage invitations, RSVP processes and attendee communications.
  • Coordinate event materials, promotional items, displays and other required assets with internal partners.
  • Serve as the primary project lead for assigned events and oversee on-site execution.
  • Partner with Sales teams to understand regional needs and develop appropriate customer-facing programs.
  • Conduct post-event follow-up, budget reconciliation and event recaps.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, Design, Event Management or a related field; equivalent relevant professional experience will also be considered.
  • 5+ years of experience in Trade Marketing, Event Marketing, Experiential Marketing, Field Marketing, Design/Brand Activation or a related discipline.
  • Demonstrated experience planning and executing customer events, trade shows or experiential programs.
  • Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
  • Experience managing vendors, budgets, timelines and event logistics.
  • Strong interpersonal and communication skills with the ability to work effectively with Sales teams, vendors and cross-functional partners.
  • Proficiency in Microsoft Office; experience with Adobe Creative Suite, Canva or similar tools is a plus.
  • Travel Requirements: Approximately 20–30% travel throughout North America.
  • Regular travel within the United States and Canada to support customer events and Trade Marketing programs.
  • Valid passport required.

Preferred

  • SAP and HubSpot experience are assets.
  • French language proficiency is a plus.
  • Experience with Adobe Creative Suite, Canva or similar tools is a plus.

Benefits

  • Comprehensive Health Coverage: Medical, Dental, Vision & Prescription Drug plans.
  • 401(k) with Company Match: Invest in your future with confidence.
  • Generous Time Off: Generous PTO package PLUS 10 paid company holidays + 1 floating, paid sick time.
  • Hybrid Work & Flexibility
  • Employee Perks: Discounts, seasonal events, and a fun, engaged culture.
  • Supportive Team Culture: We prioritize employee engagement, recognition, and collaboration at every level.

Salaries

Posted range

$60K/yr – $65K/yr

Taken straight from the job posting.

See all Safilo USA salaries

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Trade Marketing & Events Specialist

Safilo USA · Secaucus, NJ · Hybrid