Trade Marketing & Brand Manager

Cumming, GA (Hybrid)

$65K/yr – $70K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end Trade Marketing and Brand Strategy for consumer goods, coordinating launches, campaigns, and in-store execution across channels to drive brand strength and retail performance.

Lead annual Trade Marketing and Brand Management plan, calendar, and budget, coordinating with Sales, Operations, agencies, and suppliers to ensure flawless execution.
Build and launch product initiatives, POP/Merchandising, and sales materials for brokers and distributors to boost in-store impact.
Drive adoption of AI tools and marketing tech to automate content production, optimize workflows, and improve onboarding and scalability.

Job Description

Lead annual Trade Marketing and Brand Management plan, calendar, and budget, coordinating with Sales, Operations, agencies, and suppliers to ensure flawless execution.
Drive brand initiatives that strengthen positioning and consumer connection across channels and markets.
Manage the calendar of campaigns, promotions, and launches and coordinate Go-to-Market activities.
Plan, coordinate, and lead product launches across sales channels and ensure consistent execution.
Coordinate and support Marketing and Trade Marketing campaigns with the team to maximize impact.
Oversee development and implementation of POP materials, displays, signage, and merchandising assets.
Develop sales materials for brokers, distributors, and the sales force to support selling efforts.
Coordinate participation in trade shows, client events, and industry exhibitions to generate pipeline.
Monitor KPIs, analyze results, and present recommendations to management for continuous improvement.
Manage the Trade Marketing budget and ensure efficient use of resources.

The Ricky Joy Company

International Trade Imports LLC dba The Ricky Joy Company, is a Georgia-based company founded in 2007, that specializes in creating and marketing fun, innovative and delicious beverages and food products for kids.After 10 years in the market, the Company has successfully developed six lines of products with 18 items and Ricky Joy® has become one of the most well recognized and loved brands for kids within the Hispanic consumer in the markets where the Company’s products are currently sold.Our Higher Purpose: Build a global brand of food and beverages that allows us to transform lives for the glory of God.Our Mission: Offer innovative, fun and delicious foods and drinks that generate happiness and well-being for all. Our Values: Faith, Passion, Charity, Integrity, Excellence and Innovation. Distribution: The Ricky Joy Company count with a network of distributors who service mainly independent stores with Hispanic trend in about 15 states of the East Coast. The Company’s products are now sold in more than 1,500 stores; only in GA there are close to 300 stores carrying the Ricky Joy products. Besides of the independent stores, the Company also sells to Walmart, Kroger and other regional supermarkets chains using the Company’s own DSD (Direct Store Delivery) routes.

Founded in 2007

Cumming, Georgia, USA

41 employees (2 in marketing)

www.rickyjoy.com