Trade Activation Associate - Albany
Albany, NY (On-site)
Posted 2 days ago
Job Summary
Own field-based cannabis brand activation across accounts, driving sell-through, in-store execution, account education, and community engagement, while collaborating with sales, trade marketing, and market leadership to optimize visibility, digital presence, and consumer events.
Job Description
Responsibilities
- Sell-Through Support
- Support in-store sell-through programs and promotional execution
- Identify opportunities to improve visibility, conversion, and shopper engagement
- Provide market feedback and execution insights to sales and trade marketing teams
- Account Education
- Support new account onboarding and launch execution
- Deliver brand and product education to dispensary staff
- Ensure merchandising and activation standards are established from day one
- In-Store Execution
- Execute visual merchandising and in-store activation standards
Requirements
- 1+ years of experience in cannabis, beverage alcohol, field marketing, retail activation, or related industries
- Strong communication and relationship-building skills
- Ability to work independently in a highly field-based role
- Strong attention to detail and execution standards
- Comfortable working in fast-paced, evolving environments
- Tech savvy with proficiency in Microsoft Office, mobile tools, and reporting platforms
- Flexible schedule including evenings, weekends, and holidays as business needs require
- Reliable transportation and willingness to travel extensively throughout the market
- The candidate must have reliable transportation and the ability to travel throughout their assigned territory up to 100% of the time.
Preferred
- Experience in trade marketing, retail merchandising or field activation
- Experience working directly with dispensaries or retail accounts
- Familiarity with visual merchandising and in-store execution standards
- Experience supporting events, activations, or community engagement programs
Benefits
- - Career Growth Opportunities
- - Competitive Pay and Benefits
- - Generous PTO and Parental Leave
- - 401(K) Retirement Plan
- - Life/ Disability Insurance
- - Community Involvement
- - Referral Bonuses and Product Discounts
- Benefits vary by state, role type, and eligibility.
Curaleaf
Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Canadian Securities Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. For more information, please visit https://ir.curaleaf.com.
Salaries
Posted range
$50K/yr – $55K/yr
Taken straight from the job posting.
Marketing Team
People
Marketing Leadership
Funding
Funding History
- Feb 2026Post IPO Debt • $500M
- Oct 2025Post IPO Debt • $100M
- Jan 2025Post IPO Debt • $67M
Traffic Signals
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