Responsibilities

• Develop and execute marketing strategies to grow character brands across digital, ecommerce, and retail channels.
• Define product positioning, brand messaging, personality, voice, and storytelling strategies for original character IPs.
• Manage the marketing lifecycle for existing products and new product launches from concept through commercialization.
• Develop strategies to increase brand awareness, customer engagement, and sales growth.
• Conduct market research to identify consumer trends, customer preferences, and growth opportunities.
• Monitor competitor products, pricing, marketing strategies, and industry trends to provide actionable insights.
• Stay current with social media trends, pop culture, emerging platforms, and consumer behaviors to keep brands relevant and engaging.
• Analyze product and campaign performance to recommend improvements based on market feedback.
• Plan and execute creative marketing campaigns and product launches, including promotional materials, launch plans, and campaign timelines.
• Develop engaging content strategies to maximize product visibility, audience growth, and customer engagement.

Requirements

• 3+ years of experience in marketing, brand marketing, or social media marketing.
• Passion for characters, toys, lifestyle brands, pop culture, or entertainment.
• A creative thinker who loves turning ideas into engaging content.
• Strong understanding of current social media trends and viral content.
• Excellent communication, organization, and project management skills.
• Comfortable working in a fast-paced, growing company where you'll wear multiple hats.
• Self-motivated, proactive, and able to manage projects independently.
• A collaborative team player with a positive attitude.
• Passion for storytelling, community building, and brand growth.

Preferred

• Experience in the Toy Industry or consumer products.
• Experience working with Social Media and eCommerce marketing initiatives.
• Video editing (Reels, TikTok, YouTube Shorts)
• Experience with Shopify or e-commerce marketing is a plus
• Korean/English bilingual is a plus.
• Experience with retail or consumer marketing is highly preferred.
• Photography and basic photo editing
• Adobe Photoshop, Illustrator, Canva, or similar creative tools
• CapCut, Premiere Pro, or other video editing software
• Illustration or drawing skills