Responsibilities

• Design and execute Seller Live strategies to drive sustained GMV growth for TikTok Shop sellers, aligned with overall platform commerce objectives.
• Analyze live-streaming performance metrics and deliver data-driven, actionable insights to optimize content strategy and improve conversion efficiency.
• Serve as the primary point of contact for assigned sellers, managing end-to-end live planning, day-to-day communication, execution, and ongoing performance coaching to elevate live outcomes.
• Identify and unlock growth opportunities within the existing seller portfolio by expanding live commerce adoption, increasing participation in priority live initiatives, and driving incremental GMV through strategic upsell and optimization.
• Stay up to date on live trends, algorithm updates, and best practices, and collaborate closely with cluster operations, campaign, product, and other XFN teams to align seller live promotions with broader initiatives, ensuring consistency, scalability, and long-term category live growth.

Requirements

• Bachelor’s Degree or equivalent practical experience and 5+ years experience in eCommerce, social media platforms, digital content mixed experience on social media platform side, brand side, or e-commerce side.
• Proven track record in business development and sales within the live-streaming, e-commerce, media, or digital marketing industry.
• Strong understanding of the intricacies of 1 to 1; and 1 to few relationship building between tech platforms and sellers.
• Ability to work independently and time manage multiple initiatives, curious, self-motivated, bias-for-action.

Nice to have

• Strong understanding of e-commerce live-streaming platforms, technologies, and industry trends.
• Experience working in ambiguity, achieving results in a fast-paced environment, and continually adapting to changing business needs.
• Excellent communication and negotiation skills. Self-motivated, results-driven, and able to work independently. Strong analytical and problem-solving skills. Attention to detail, affinity with numbers, logical and strong in problem solving.
• Familiar with TikTok and other content platforms; experience in content-based e-commerce is highly preferred.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.