Responsibilities

• Lead and partner with a multi-disciplinary team (including Communications, IT, Media, Design, Finance, Product Supply) to develop strategies to grow sales on and off the TikTok Shop platform.
• Manage all communication with Brand leaders in the category, aligning the assortment based on brand strategies and collaborating to improve brand performance on the TikTok Shop platform.
• Be a growth-focused business leader for TikTok Shop in P&G Beauty.
• Foster a culture of data-based decision making – analyzing complex data sets to identify channel and consumer insights for brand growth.
• Test and scale new affiliate engagement, content, and conversion tactics on TikTok Shop

Requirements

• 1-2 years or more in DTC, marketplace, KOL/affiliate or e-commerce growth roles
• Track record of forward-thinking, strategic, and courageous leadership skills.
• Demonstrated strengths in strategic and analytical thinking and a passion for problem-solving.
• An exceptional ability to drive innovation and brand growth.
• Superior communication skills that will enable you to influence key decision makers internally and externally to P&G.
• Demonstrated passion for leveraging new digital, data, and AI capabilities to drive business growth and transform our ways of working.
• Mobility is a key component of many management careers, providing opportunities to grow through different assignments, locations, and business challenges. Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise.