TikTok Shop & Creator Partnerships Coordinator, Strategy & Design

San Diego, CA (On-site)

$65K/yr – $71K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive TikTok Shop creator partnerships and affiliate campaigns to boost beauty/CPG performance and GMV.

  • Own end-to-end creator partnerships and affiliate program coordination for performance-driven campaigns.
  • Must-have: 1-2 years of influencer/affiliate marketing experience with TikTok Shop familiarity.
  • Standout: Experience building briefs, trends-driven content, and scalable performance reviews.

Job Description

Responsibilities

  • Research and recruit TikTok creators and affiliate partners that align with client goals to increase engagement and conversion performance.
  • Conduct outreach and secure collaborations across TikTok Shop beauty, health and wellness verticals.
  • Work hand-in-hand with the Affiliate Marketing Specialist to manage day-to-day communication with partners and execute strategies to grow affiliate revenue and optimize performance.
  • Review creators for sampling and deliverables through TikTok Shop and make suggestions of content to fuel performance marketing initiatives.
  • Bonus points is you have executes campaigns via TikTok One to help with pre-seeding and creative velocity initiatives!
  • Vet, negotiate and contract content creators to produce creatives that support both organic and paid media initiatives to fuel creative performance and client priorities
  • Monitor TikTok trends, sounds, and content formats to inform creator briefs, outreach, and activation strategies.
  • Craft creative briefs based on brand initiatives, promotions, seasonality and timely trends.
  • Coordinate creator briefs, content expectations, and posting cadence.
  • Track and analyze affiliate performance metrics including sales, conversions, and ROI weekly, monthly and quarterly to show performance.
  • Stay updated on marketing trends, competitor analysis, TikTok Shop developments, and key industry shifts in the CPG and Beauty spaces.
  • Identify opportunities to improve campaign effectiveness, affiliate relationships and GMV.
  • Build and maintain relationships with top-performing affiliates to develop Front Row's internal network of creators.
  • Monitor affiliate content to ensure brand consistency and compliance with platform guidelines and internal standards.
  • Work closely with the Performance Marketing team to monitor GMV Max campaigns and identify winning creators and content formats to scale.
  • Collaborate with the Shop Ops team to ensure consistency behind product focuses and promo participation - align affiliate pushes with merchandising, promotions, and product launches
  • Partner with the Influencer Team to establish clear and concise creative briefs for test and learn strategies.

Requirements

  • 1-2 years of experience in influencer marketing, affiliate marketing, or PR (agency or brand-side).
  • Understanding of TikTok Shop, affiliate programs, and social commerce strategies inclusive of performance metrics for creator campaigns.
  • Strong organizational skills with the ability to manage multiple relationships and track performance metrics.
  • Excellent written and verbal communication skills to onboard and retain creators and affiliates.
  • Experience with TikTok Shop working in Seller Center and TikTok Affiliate Center.
  • Passion for social media, creator and publisher trends, and the evolving digital marketing landscape.

    Benefits

    • Health, dental, and vision
    • PTO
    • 401K matching
    • Summer Fridays
    • Wellness and commuter benefits
    • Work with a fun, consultative team of experts
    • Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava
    Front Row logo

    Front Row

    3.8 Glassdoor

    Front Row is your Connected Commerce partner, where brand, demand, and Amazon unite. We bridge brand building and business performance across every platform with Amazon as the core engine of conversion, and deliver end-to-end D2C strategy, design, and development to grow beyond marketplaces.Today’s commerce isn’t linear; it’s looped, layered, and always-on. Forty percent of Amazon branded searches start off-Amazon, 36% of sales are influenced by off-Amazon ads, and TikTok drives Amazon search more than Google. That’s why we design connected systems where every interaction fuels the next, every signal triggers a response, and growth compounds across the commerce ecosystem.At the center is Catapult, our proprietary intelligence platform integrating best-in-class data partners to connect signals from marketplace performance, demand shifts, consumer cohorts, and competitive activity. Signals become insights, insights reveal opportunities, and opportunities turn into strategies, executed in real time to keep brands ahead.Our first growth engine, Brand Equity & Demand Generation, combines the depth of a strategy and creative agency with the agility of a content studio and the reach of a full growth offering across performance marketing, creators, influencers, and more. We create ideas, assets, and activations that boost organic visibility, traffic, and sales on Amazon.Our second growth engine, Conversion & Scale on Amazon, covers every major model: 1P Management, 3P Management, and 3P Distribution in the US, UK, and EU, supported by tailored distribution strategies. From operational excellence to retail media mastery, we make Amazon a growth engine, not just a sales channel.Nothing is possible without our teams. We create pathways for growth, learning, and opportunity so our people can thrive, amplify impact, and help shape the future.Welcome to Front Row. Welcome to Connected Commerce.

    Founded in 2012
    New York, New York, USA
    426 employees (170 in marketing)
    59% recommend to a friend
    55% CEO approval

    Traffic Signals

    Monthly Visitors
    43.4K
    Monthly Google Ads Budget
    $40.9K
    Traffic Source Mix
    Search
    45.3%
    Direct
    44%
    Referral
    6.3%
    Social
    2.9%
    Paid
    1.3%

    Headcount Trend

    Current headcount: ~426

    Marketing Team

    Marketing Team Size
    126 (30% of company)
    Median Career Experience
    9 years
    Median Tenure
    2.6 years
    Marketing Roles Posted (Last 30 Days)
    1

    Funding

    Last Raise
    Private Equity, 2 years ago

    Funding History

    • Sep 2024
      Private Equity

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