Responsibilities

• Creative Strategy: Research trends, brainstorm hooks, and develop concepts designed to capture attention and drive conversions.
• Content Creation: Able to film and edit short-form videos (product demos, street interviews, founder stories, UGC-style videos)
• Scriptwriting: Write engaging, persuasive scripts for short-form videos tailored to products, audiences, and platform culture.
• Content Direction: Collaborate with editors, creators, and account managers to turn scripts and ideas into high-performing videos.
• Performance Analysis: Review content results and refine strategies/scripts based on data and feedback.
• Client Relations: Maintain ongoing communication with clients, providing updates, ensuring their needs are met, and addressing any concerns.

Requirements

• Copywriting Mastery: Ability to craft sharp, persuasive short-form copy with a direct-response edge.
• Short-Form Content Expertise: Experience scripting or creating content for TikTok, Instagram Reels, or YouTube Shorts.
• Left Brain / Right Brain Mindset: Comfortable creatively iterating based on performance data.
• Collaboration & Communication: Able to work closely with editors, creators, and managers — and communicate effectively with clients.

Preferred