Responsibilities

• Define and evolve TikTok Shop’s brand positioning, brand narrative, and brand architecture in alignment with business goals.
• Build and execute brand-level and integrated marketing campaigns, including self-initiated brand campaigns, from strategy to launch.
• Develop scalable communication channels across social, owned media, and content marketing, and manage external creative and media agencies.
• Translate user and merchant insights into clear, easy-to-distribute marketing, educational, and case-based content.
• Monitor brand health, perception, and user advocacy metrics (e.g., awareness, favorability, NPS) on a regular basis and drive continuous optimization.

Requirements

• Bachelor’s degree in Business, Marketing, Data Science, or a related field.
• 5+ years of experience in marketing, brand, content, or related roles.

Preferred

• Experience in content-driven e-commerce marketing or brand marketing, with a solid understanding of platform marketing and advertising.
• Strong familiarity with the US market with strong content judgment and sensitivity to consumer and industry trends.
• Strong analytical and logical thinking skills, with the ability to manage projects effectively and collaborate cross-functionally in a fast-paced environment.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.