Responsibilities

• Own TikTok Shop end-to-end; listings, SEO optimization, pricing, bundles, and fulfillment coordination
• Launch and scale GMV Max campaigns and Shop Ads with clear ROAS targets and weekly performance accountability
• Identify, recruit, and activate creator partnerships built specifically for Shop conversion, not awareness, conversion
• Advise on organic content strategy and content calendar to maximize Shop discoverability and algorithm performance
• Monitor GMV, CVR, AOV, and refund rates in real time and make optimization decisions without waiting for approval
• Report weekly on performance with honest, actionable reads on trajectory and next steps
• Recruit high-quality affiliates weekly with the discipline of a pipeline manager and the instincts of a community builder
• Build and execute tiered incentive structures, performance challenges, and leaderboards that keep affiliates active and converting
• Develop swipe copy, promo codes, selling angles, and launch playbooks that make it simple for affiliates to drive sales
• Identify top performers and build a clear path from affiliate to paid creator partnership

Requirements

• Direct, hands-on TikTok Shop experience with documented GMV results at scale — we will ask for specific numbers
• Proven affiliate program ownership — not managed someone who did it, built and ran the program yourself with the data to back it up
• Deep, current fluency in TikTok's algorithm, GMV Max mechanics, Shop Ads platform, and creator ecosystem
• A clear point of view on how organic TikTok content strategy supports Shop performance and discoverability
• Experience in CPG, functional beverage, wellness, beauty, or lifestyle categories strongly preferred
• Scrappy, proactive, and highly organized — you move fast and bring solutions, not status updates

Preferred

• Existing relationships inside the TikTok Shop creator and affiliate ecosystem
• Experience scaling TikTok Shop meaningfully in a competitive category
• Klaviyo experience — we run email and SMS through Klaviyo and cross-channel coordination matters
• Superfiliate or comparable affiliate platform experience