Responsibilities

• Audit the existing TikTok Shop, identify growth opportunities, and optimize the storefront, product listings, imagery, descriptions, and merchandising.
• Identify hero products and develop TikTok-specific assortment, bundle, and promotional strategies.
• Build and optimize the affiliate program, including creator recruitment, onboarding, commission recommendations, and sampling strategies.
• Manage creator outreach, product seeding, follow-up, and relationships to establish a repeatable recruitment and activation pipeline.
• Analyze creator, product, and campaign performance to identify and scale successful strategies.
• Partner with paid media on GMV Max and opportunities to amplify high-performing creator content.
• Coordinate with internal teams on inventory, sampling, fulfillment, returns, and customer experience.
• Monitor TikTok Shop account health and platform requirements, coordinating with internal teams to resolve issues.
• Establish baseline KPIs and provide weekly reporting on GMV, orders, conversion, average order value, affiliate activity, content volume, and contribution economics.
• Present a 90-day performance review and recommended growth plan, including opportunities for TikTok LIVE and expansion across both brands.

Requirements

• At least 2–3 years of relevant experience in TikTok Shop, affiliate marketing, social commerce, or creator marketing.
• Hands-on experience with TikTok Shop Seller Center and Affiliate Center.
• Demonstrated experience recruiting, onboarding, and activating creators or affiliate partners.
• Experience developing or managing commission structures, creator incentives, sampling programs, and affiliate campaigns.
• Strong understanding of performance metrics and the ability to translate data into strategies that improve revenue and profitability.
• Strong communication, relationship management, organization, and analytical skills, with the ability to independently manage agreed deliverables.
• Experience building or scaling an early-stage TikTok Shop or affiliate program, particularly within fashion, apparel, beauty, lifestyle, or consumer brands, preferred.
• Familiarity with Shopify, GMV Max, and paid amplification of creator content; existing creator or agency relationships are a plus.

Preferred

• Experience building or scaling an early-stage TikTok Shop or affiliate program, particularly within fashion, apparel, beauty, lifestyle, or consumer brands, preferred.