TikTok Shop Account Director at zeroto1 | USA

TikTok Shop Account Director

USA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Job Summary

Own the GMV growth engine for shop with end-to-end P&L, campaign planning, and cross-functional alignment to drive measurable GMV impact.

GMV planning and cross-functional ownership: set targets, build sprint-backed plans, and coordinate product, pricing, content, creators, and ads to hit GMV goals.
Financial discipline and execution: manage budgets, monitor margin, ROAS, and ROI, and adjust spend in real time to protect profitability.

Job Description

GMV Planning and Business Strategy: Own the overall Shop GMV target and break it down by campaign, SKU, channel, creator type, content source, and ads contribution.
GMV Growth Planning: Build short-term and mid-term GMV growth plans based on business goals, budget, product readiness, creator resources, and content capacity.
Growth Levers and Priorities: Identify growth levers across product, pricing, discount, content, creator, affiliate, ads, and shop operations; define priorities for each cycle or sprint.
Campaign Strategy and Execution Management: Own the campaign calendar, themes, timing, product focus, discount structure, and GMV goals; ensure alignment across audience, content, creators, and execution timeline.
Cross-Functional Alignment: Coordinate content, paid creators, community, affiliate, shop ops, and media buying; hold teams accountable for deliverables and business impact.
Performance Tracking and Optimization: Track GMV performance daily/weekly, review ROAS/ROI/margin, and lead weekly reviews turning data into action for the team.
Core KPIs: Total Shop GMV; GMV achievement vs target; Campaign GMV; P&L health; Gross margin; Budget utilization; ROI/ROAS; Campaign execution; Issue resolution speed.

Requirements: Strong experience in e-commerce, social commerce, creator commerce, performance marketing, marketplace growth, or brand growth.
Requirements: Proven ability to own GMV, revenue, P&L, or commercial growth targets.
Requirements: Strong understanding of product strategy, pricing, discounting, conversion, traffic, and margin.
Requirements: Ability to translate business goals into operational plans and cross-functional tasks.
Requirements: Strong analytical skills with GMV, ROAS, ROI, CTR, CVR, margin, inventory, and SKU performance.
Requirements: Strong project management and cross-functional coordination.
Requirements: Strong communication and accountability across functions.
Requirements: Comfortable in a fast-paced, performance-driven environment.
Requirements: Ability to make decisions with incomplete information and adjust based on performance.

Nice to have: Experience with TikTok Shop, Amazon, Shopify, marketplace platforms, affiliate commerce, or creator-driven e-commerce.
Nice to have: Experience working with creators, affiliates, paid media teams, and shop operations teams.
Nice to have: Experience managing campaign calendars and large promotional events.
Nice to have: Experience with GMV Max, ads boost, affiliate tools, seller center, CRM tools, or performance dashboards.
Nice to have: Experience in beauty, fashion, lifestyle, consumer electronics, home, health, or FMCG.

Benefits:

zeroto1

ZeroTo1 is the “go-to” Social Commerce agency of record, driving revenue for category-leading and disruptive DTC companies through social ads, performance influencer strategies and TikTok Shop management. Our vision is to be the world's #1 Social Commerce agency while partnering with category-leading brands to guide them to their dream outcome of an exit or IPO through our creative, community and influencer strategies. We’re building a world-class culture of execution that enables our employees to experience exponential professional and personal growth. Some of our clients include: ClickUp, Instacart, Landing, Jel Sert, Lowe’s, Feit Electric, Thumbtack, The Pets Table, MUD/WTR, Manna Vitality, Spoonful of Comfort, Jenny Craig, Nutrisystem, Organifi, Step One, Create Wellness, Obvi, The Oodie, Allbirds & more

Founded in 2020

Orange, California, USA

33 employees (21 in marketing)

zeroto1.co