Responsibilities

• GMV Planning and Business Strategy: Own the overall Shop GMV target and break it down by campaign, SKU, channel, creator type, content source, and ads contribution.
• Build short-term and mid-term GMV growth plans based on business goals, available budget, product readiness, creator resources, and content capacity.
• Identify growth levers across product, pricing, discount, content, creator, affiliate, ads, and shop operations.
• Define key business priorities for each campaign cycle or weekly sprint.
• Ensure that the team is not only producing content and running campaigns, but actually driving measurable GMV impact.
• Continuously evaluate whether the current strategy is sufficient to hit GMV targets.
• Make business decisions when trade-offs are needed between growth, margin, budget, inventory, content capacity, and ads efficiency.
• P&L, Budget, and Margin Management: Own P&L planning and ensure that growth strategies are financially sustainable.
• Set budget limits for creator spending, incentive programs, sample programs, and ads spending.
• Work with the Media Buyer to align ad spend pacing with GMV goals, ROAS targets, and margin requirements.

Requirements

• Strong experience in e-commerce, social commerce, creator commerce, performance marketing, marketplace growth, or brand growth.
• Proven ability to own GMV, revenue, P&L, or commercial growth targets.
• Strong understanding of product strategy, pricing, discounting, conversion, traffic, and margin.
• Ability to translate business goals into operational plans and cross-functional tasks.
• Strong analytical skills with the ability to interpret GMV, ROAS, ROI, CTR, CVR, margin, inventory, and SKU performance.
• Strong project management skills and ability to coordinate multiple teams at the same time.
• Strong communication skills and ability to drive accountability across functions.
• Comfortable working in a fast-paced, performance-driven environment.
• Ability to make decisions with incomplete information and adjust quickly based on performance.

Preferred

• Experience with TikTok Shop, Amazon, Shopify, marketplace platforms, affiliate commerce, or creator-driven e-commerce.
• Experience working with creators, affiliates, paid media teams, and shop operations teams.
• Experience managing campaign calendars and large promotional events.
• Experience with GMV Max, ads boost, affiliate tools, seller center, CRM tools, or performance dashboards.
• Experience in beauty, fashion, lifestyle, consumer electronics, home, health, or fast-moving consumer products.