TikTok Livestream Operations Part-Time / Internship
Glendale, CA (On-site)
Posted 2 weeks ago
Job Description
该岗位为长期 Part-Time / Internship 机会。前2个月为考察期,通过考察后,我们将根据个人表现、业务需求及个人可工作时间(Availability),提供更加稳定的长期排班。
对于表现优秀、且希望获得更多工作时间的成员,我们也有空间逐步增加并固定每周的排班工时,提供更加稳定、持续的工作机会。
岗位职责
- 直播运营与执行 负责 TikTok 直播的日常跟播与现场执行,包括商品管理、产品上下架及排序、促销活动、Flash Sale、Giveaway 等后台操作,确保每场直播顺利进行。
- 直播节奏与销售策略调整 根据直播间实时表现,灵活调整产品顺序、讲解时长、促销节点及整体销售节奏,与主播实时配合,提升直播间互动及成交表现。
- 实时数据监控与优化 实时关注 GMV、时均 GMV、CTR、CVR、进房率、平均观看时长等核心指标,及时发现数据异常或表现变化,并根据数据及直播情况快速做出相应调整。
- 主播配合与现场支持 直播过程中与主播保持实时沟通,提供产品卖点、促销信息、节奏提醒、用户问题及互动建议,并协助处理直播过程中出现的突发情况,确保直播顺利进行。
- 直播前后准备与复盘 协助完成开播前的商品排序、促销设置、直播后台及设备检查等准备工作;直播结束后整理核心数据、热销产品、用户反馈及直播过程中出现的问题。
- 持续优化直播表现 结合直播数据及实际表现,分析产品、促销、主播配合及直播节奏中的优化机会,与团队共同持续提升直播效率、用户体验及销售表现。
我们希望你具备
- 具备 6个月–1年 TikTok 直播运营或电商直播相关经验者优先。
- 如果暂无直接直播经验,但具备 E-commerce、Digital Marketing、Social Media、Sales 或其他相关经验或思维,对直播电商业务有较强的兴趣和热情,并具备较强的学习能力(Quick Learner),我们同样欢迎并会予以考虑。
- 熟悉 TikTok Shop Seller Center / TikTok LIVE 后台并具备实际操作经验者优先;如暂无相关经验,需要具备快速学习和掌握相关工具的能力。
- 对电商及直播数据有一定敏感度,能够理解或愿意学习 GMV、CTR、CVR、进房率、平均观看时长等核心指标,并逐步具备根据数据判断直播表现的能力。
- 工作细致、有责任心,具备良好的沟通及执行能力;能够适应直播现场的快节奏,并在突发情况下保持冷静、快速做出判断和调整。
- 能够接受 Glendale, CA 线下工作,该岗位不支持 Remote。
- 能够配合团队的月度排班安排,并有长期、稳定合作的意愿。
- 必须具备在美国合法工作的资格(Valid U.S. Work Authorization)。
加分项
- 中英文双语能力:能够阅读来自总部的中文内部资料,并与中文支持团队进行日常沟通与协作。
- 有美国市场 TikTok Live / E-commerce Livestreaming 相关运营经验。
- 有 Fashion、Apparel、Beauty 或 DTC E-commerce 相关行业经验。
This is a long-term Part-Time / Internship opportunity. The first two months will serve as an evaluation period. Upon successful completion, we will offer a more consistent long-term schedule based on individual performance, business needs, and your availability.
For strong performers who are interested in taking on more hours, there is also an opportunity to gradually increase and establish more consistent weekly hours, providing greater stability and continuity over time.
Key Responsibilities
- Livestream Operations & Execution
Support the day-to-day execution of TikTok livestreams, including product management, adding/removing and reordering products, promotional campaigns, Flash Sales, Giveaways, and other backend operations to ensure each livestream runs smoothly.
- Livestream Pacing & Sales Strategy
Monitor livestream performance in real time and adjust product sequencing, presentation timing, promotional moments, and overall sales pacing as needed. Work closely with livestream hosts to improve audience engagement and sales conversion.
- Real-Time Data Monitoring & Optimization
Monitor key performance metrics such as GMV, hourly GMV, CTR, CVR, viewer entry rate, and average watch time. Identify performance changes or potential issues and make timely adjustments based on real-time data and livestream conditions.
- Host Coordination & On-Site Support
Communicate with livestream hosts in real time to provide product selling points, promotional updates, pacing reminders, customer questions, and engagement suggestions. Assist with unexpected situations during livestreams to ensure smooth execution.
- Pre-Live Preparation & Post-Live Review
Assist with pre-live preparation, including product sequencing, promotional setup, livestream backend configuration, and equipment checks. After each livestream, help organize and review key performance data, top-selling products, customer feedback, and operational issues.
- Continuous Performance Optimization
Analyze opportunities to improve product strategy, promotions, host coordination, and livestream pacing based on performance data and real-time observations. Collaborate with the team to continuously improve livestream efficiency, customer experience, and sales performance.
What We’re Looking For
- 6 months–1 year of experience in TikTok Live operations, e-commerce livestreaming, or a related field is preferred.
- Candidates without direct livestream experience are also welcome to apply if they have experience or a strong foundation in E-commerce, Digital Marketing, Social Media, Sales, or related areas, along with a strong interest in livestream e-commerce and the ability to learn quickly.
- Experience using TikTok Shop Seller Center / TikTok LIVE backend tools is preferred. Candidates without prior experience should be comfortable learning and quickly becoming proficient with new tools and platforms.
- Strong interest in e-commerce and livestream performance data. Candidates should understand—or be willing to learn—key metrics such as GMV, CTR, CVR, viewer entry rate, and average watch time, and develop the ability to use data to evaluate livestream performance.
- Detail-oriented, responsible, and dependable, with strong communication and execution skills. Able to work effectively in a fast-paced livestream environment and remain calm and responsive when unexpected situations arise.
- Must be able to work on-site in Glendale, CA. This position is not remote.
- Must be able to coordinate with the team’s monthly scheduling needs and be interested in a stable, long-term working relationship.
- Must have valid U.S. work authorization.
Preferred Qualifications
- Bilingual in English and Chinese: Able to read Chinese-language internal materials from our headquarters and communicate effectively with Chinese-speaking support teams.
- Experience with TikTok Live / e-commerce livestream operations in the U.S. market.
- Experience in Fashion, Apparel, Beauty, or DTC E-commerce.
We obsess over creating the perfect fit, engineering the best fabrics and developing the most useful functional details. And we do it all thanks to you. Using surveys, social media comments and product reviews, we respond to millions of comments and suggestions to perfect our products and to create performance fabrics that meet our customers needs. From our amazing fabrics (the softest denim you’ve ever felt) to our clever designs (exercises dresses with semi-detachable shorts), the details that make our clothes so comfortable, flattering, and functional come from your ideas. We create for the self-expressive woman, someone who accepts and loves who she is and who isn’t afraid to incorporate fashion-inspired details into her athleisure wear. We’re developing next-generation, quality athleisure for your every move, whether you’re working out, hanging out, or going out.
Salaries
Posted range
$25/hr – $30/hr
Taken straight from the job posting.
