Responsibilities

• The strategy behind TPG’s TikTok and Reels presence: what we make, why we make it and how it evolves
• Collaboration with creators and on-camera talent — you write the brief and set the strategic direction; they execute
• A forward-looking content calendar that connects platform moments, trends and TPG’s editorial priorities
• Clear, usable briefs that translate strategy into something a creator can execute without guesswork
• Ongoing read of the algorithm: what’s being rewarded, what’s losing steam and what that means for us
• Performance analysis that goes beyond surface metrics to actual decisions: what to scale, what to fix, what to stop
• A test-and-learn pipeline: formats, hooks, structures; with real takeaways
• Tight integration with editorial: spotting what in our pipeline should become short-form, and how to make it platform-native
• Competitive awareness: what others in the space are doing and where there’s room for TPG to stand apart
• A clear POV on social SEO: how our content shows up in search, not just in-feed

Requirements

• 3+ years working in social strategy, with real ownership over TikTok and/or Reels for a brand or publisher
• A track record of turning trends and algorithm signals into actual content decisions that perform
• Comfort with data, not just pulling metrics, but translating them into a clear point of view
• Experience running a content calendar in a fast-moving environment
• Strong writing. Your briefs are sharp, your thinking is clear and your recommendations hold up
• Genuine familiarity with points, miles, and travel rewards culture
• Understanding of how social ties to audience growth and revenue, not just engagement
• Experience working within compliance or editorial guidelines for financial or regulated content

Preferred

• Editing skills (CapCut, Premiere or similar). You don’t need to be the creator, but you can step in when needed
• Experience working in a strategist + creator model
• Background in travel, personal finance, affiliate, or performance-driven content

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.