Responsibilities

• Support the team in filming, developing, and producing engaging short-form content on TikTok
• Draft and schedule daily posts on TikTok
• Pitch content ideas to add to our shared content planning calendar
• Identify key social media trends, outline scripts, and copy for videos, as well as film and edit videos
• Arrange discount codes and affiliate links for TikTok creators, and research creators who create content aligning with Almla Active
• Assist in running affiliate programs through TikTok Shop, Goaffpro, Almla’s ambassador program, etc.
• Support the team in planning and executing marketing and influencer campaigns, as well as product launches
• Pitch, film, create and upload short-form content suitable for Instagram and Meta Ads
• Assist in influencer and partnership activations, as well as broadcast channel communications
• Coordinate brand aesthetic and messaging across all social media platforms, as well as content generated through gifting initiatives, brand partnerships and events

Requirements

• Currently enrolled student in college as a Marketing, Communications, Media Studies/Science, Public Relations, or related major
• Strong interest in short-form content creation for TikTok
• General understanding of social media and brand strategy, affiliate marketing and audience growth
• Strong creativity, verbal and written communication skills
• Basic video and photo editing experience (CapCut, Canva, etc.)
• Brand Marketing: Currently enrolled student in college as a Marketing, Management, Communications, Media Studies/Science, Public Relations, or related major
• Influencer & PR: Currently enrolled student in college as a Public Relations, Communications, Media Studies/Science, Marketing, or related major
• Strong understanding of current social media and industry trends
• Project management and campaigning skills
• Familiarity with Google Spreadsheets, Outlook, etc.

Preferred