TikTok Affiliate Lead

USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own TikTok Shop affiliate programs across a portfolio, driving GMV through creator-led content, partner management, and data-driven optimization.

  • Affiliate & creator program ownership: define strategy, optimize performance, and scale campaigns for recurring impact.
  • Creator sourcing and relationship management: build pipelines, nurture partnerships, and sustain high-quality content.

Job Description

Responsibilities

  • Own affiliate strategy and program performance across a brand portfolio, driving GMV growth and shaping how brands win on TikTok Shop
  • Serve as the primary point of contact for brand partners, delivering performance updates, proactive recommendations, and clear POVs on what’s working and what’s next
  • Build and scale creator pipelines tailored to each brand’s audience, product category, and growth stage
  • Work directly with creators and affiliates daily, building strong relationships that lead to consistent, high-performing content
  • Test new messaging and content angles across the portfolio, using performance data to identify what works and scale it quickly
  • Manage and grow creator communities across Discord and other channels, keeping affiliates engaged, informed, and motivated
  • Design and execute affiliate campaigns, incentive structures, and creator activations that drive posting activity and sales
  • Stay ahead of TikTok trends, platform updates, and algorithm shifts, and turn insights into campaign ideas before competitors
  • Analyze performance data regularly and translate insights into fast, decisive strategic adjustments

Requirements

  • Strong familiarity with TikTok, including how creators operate, what content performs, and how TikTok Shop affiliate programs work (experience as a creator, affiliate, or program manager all count)
  • A self-starter who takes ownership and figures things out without waiting for direction in a fast-moving environment
  • Proactive mindset; able to identify problems early, surface opportunities, and follow through independently
  • Comfortable working with performance data, including pulling reports, identifying trends, and making data-driven decisions
  • Excellent communication and relationship-building skills, with the ability to manage multiple stakeholders and brands simultaneously

Preferred

  • Experience managing a TikTok Shop affiliate program or working within Seller Center / Affiliate Center
  • Experience at a marketing agency or managing multiple brands at once
  • Experience working with or leading support teams (e.g., coordinators, VAs)
  • Exposure to paid social or digital advertising, even at a basic level

Benefits

  • Cell phone plan or monthly reimbursement
  • Medical, dental, and vision coverage
  • HSA with employer contribution
  • Short- and long-term disability coverage
  • Life insurance
  • 401(k) with employer match
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The Bluebird Group

The Bluebird Group is an omnichannel retail service agency that helps build and grow brands at Target, Best Buy, Amazon, Costco, Walmart, Sam's Club, Kroger, Kohls and more through connected retail strategy, retail media, creative services, insights and technology.

Founded in 2015
Minneapolis, Minnesota, USA
314 employees (31 in marketing)