Tik Tok Content Creator at Redbarn Pet Products, LLC., | Long Beach, CA | $70K/yr – $80K/yr

Redbarn Pet Products, LLC.,

Tik Tok Content Creator

Long Beach, CA (Hybrid)

$70K/yr – $80K/yrMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive TikTok content strategy and production for a pet-focused brand with data-led roadmaps and cross-functional alignment.

Own TikTok content strategy and full-cycle production aligned to brand goals.
Must-have: 1–3 years creating TikTok content with strong storytelling.
Standout: Proactive trend-spotting and cross-functional collaboration to scale growth.

Job Description

Responsibilities

Own and lead TikTok content strategy, including defining creative direction, content pillars, and storytelling frameworks aligned with brand and business objectives.
Analyze performance data, platform trends, and audience insights to inform strategy and guide content decisions.
Develop and execute a data-driven content roadmap, including testing strategies, campaign concepts, and growth initiatives.
Lead full-cycle content production, focusing on high-impact content that supports strategic goals (concepting, direction, and selective hands-on creation).
Drive performance optimization through structured testing (formats, hooks, CTAs) and translate insights into scalable content strategies.
Partner with marketing, paid media, and creative teams to align organic and paid content strategies and maximize campaign performance.
Oversee the development of paid media creative, ensuring content is aligned with funnel strategy and conversion objectives.
Establish and manage content workflows, asset systems, and approval processes to support efficient cross-functional execution.
Stay ahead of emerging trends, formats, and platform changes; proactively introduce new ideas to drive growth and engagement.

Requirements

1–3 years of experience creating TikTok content (brand or agency preferred).
Deep understanding of TikTok trends, algorithm, and content best practices.
Strong on-camera presence and storytelling skills.
Proficiency in mobile editing tools (CapCut, TikTok, etc.).
Ability to manage multiple projects and brand voices simultaneously.
Comfort working with dogs and cats on set.
Strong organizational skills and attention to detail.

Preferred

Experience with TikTok Shop or affiliate content
Familiarity with analytics tools and performance tracking
Background in UGC sourcing or creator partnerships
Basic design or motion graphics skills

Benefits

Medical, Dental, and Vision Insurance – comprehensive coverage for you and your family
401(k) with Company Match – plan for your future while we invest in you
Flexible and Health Spending Accounts – support for healthcare and wellness needs
Voluntary Benefits – additional options to meet your personal needs
Pet Insurance – because we love pets as much as you do
Life and Accidental Death & Dismemberment (AD&D) Insurance – peace of mind for you and your loved ones
Paid Holidays, Vacation, and Sick Leave – time to recharge and care for yourself
Employee Pet Food Discounts – perks for your furry family members
Complimentary Office Snacks – fuel your creativity while at work
Hybrid Work Schedule – 3 days in the office, 2 days remote for flexibility

Redbarn Pet Products, LLC.,

Redbarn Pet Products is a manufacturer of premium pet food, treats, and chews. For over 20 years, Redbarn has been a family-owned business, and our co-founders, Jeff and Howie, are committed to staying that way. What began in 1996 as two lifelong best friends cooking in a kitchen has flourished into what they call, one big family. Jeff and Howie are honored to have many talented people who've worked beside them for 20 years now and to support a team of more than 500 today. Together, we work every day to put a smile on your pet's face. At Redbarn, we aim to be the best and are committed to our company values: family, history, integrity, and quality. Our mission is threefold:1. To provide high quality, innovative pet food and treats at competitive prices while conducting business with integrity and respect. 2. To provide products and information to help our customers in making educated, nutritious decisions for their pets. 3. To maintain the highest standards of quality assurance to ensure we deliver safe, reliable products every day.

Founded in 1996

Long Beach, California, USA

134 employees (13 in marketing)

www.redbarn.com