Thrift and Workforce Development Marketing Specialist

Responsibilities

• Plan, research, develop, and implement promotions, advertising campaigns, and marketing strategies for Thrift and Workforce Development.
• Develop promotional campaigns and materials from concept through final production.
• Create graphic designs for digital advertising, signage, posters, cards, print collateral, promotions, and other marketing needs.
• Write compelling copy for radio, television, print, digital, email, social media, and other marketing channels.
• Create and manage organic and paid social media content across Facebook, Instagram, TikTok, LinkedIn, and other appropriate platforms.
• Produce short-form video content, including Reels and live social media content.
• Monitor social media engagement and respond appropriately to comments and messages.
• Create, segment, and distribute monthly and quarterly email campaigns for Workforce Development programs.
• Maintain Miracle Hill brand standards across all assigned marketing channels and materials.
• Manage the Thrift and Workforce Development portions of the annual integrated marketing calendar, including social media plans and promotional campaigns.

Requirements

• Strong graphic design skills and experience with Adobe Creative Suite.
• Associate degree in marketing, graphic design, communications, or a related field, or equivalent professional experience.
• Demonstrated experience in marketing, social media, graphic design, or related communications.
• Strong copywriting and content-development skills.
• Experience creating and managing social media content across multiple platforms.
• Ability to take projects from concept through production with limited supervision.
• Creative, self-motivated, and able to identify marketing opportunities.
• Strong interpersonal and relationship-building skills.
• Ability to manage multiple projects, priorities, and deadlines simultaneously.
• Strong organizational and time-management skills.