Theatrical PR Specialist, MGM Theatrical

Culver City, CA (On-site)

$77K/yr – $134K/yrMid Level5+ years expFull time

Posted 6 weeks ago

Job Summary

Own and execute national theatrical PR campaigns from strategy through execution, shaping earned media moments and cross-functional collaboration across marketing, talent, and editorial partners.

  • Own day-to-day PR campaign strategy and activities for the theatrical slate
  • Lead planning and execution of press days, junkets, screenings, and publicity events

Job Description

Responsibilities

  • Drive day-to-day national PR campaign strategy and activities for assigned theatrical titles — from production through release and awards positioning
  • Develop and execute earned media strategies that generate cultural conversation, critical engagement, and audience excitement across all editorial platforms
  • Identify and create breakthrough earned media moments that transcend traditional publicity — developing activations, and approaches that position films within broader cultural conversations
  • Manage press outreach for assigned titles
  • Develop campaign messaging, talking points, positioning documents, and press materials for each title
  • Monitor cultural conversation, competitive landscape, and media trends to identify real-time opportunities for campaign amplification and press engagement
  • Track and analyze media coverage and campaign performance
  • Serve as a day-to-day liaison with talent representatives — managing approvals and scheduling
  • Talent handle at press days, junkets, premieres, and publicity events as needed
  • Lead planning and execution of press days, junkets, screenings, and publicity events — managing logistics, press confirmations, talent flow, materials, and day-of execution

Requirements

  • 5+ years of recent professional communications or public relations experience
  • Bachelor's degree
  • Can show strong verbal and written communication skills
  • Knowledge of Microsoft Office applications (Excel, Word, SharePoint, and PowerPoint)
  • Proven track record of securing high-impact earned media placements across all editorial platforms
  • Demonstrated ability to develop and execute national PR campaigns from strategy through execution
  • Strong existing relationships with entertainment journalists, critics, editors, and producers
  • Experience coordinating press junkets, press days, talent interviews, and premiere events
  • Proven ability to manage multiple campaigns and stakeholders
  • Experience working directly with talent representatives (publicists, agents, managers)

Preferred

  • 5+ years of theatrical publicity experience at a major studio, entertainment company, or leading PR agency
  • Demonstrated ability to conceive and execute innovative, culture-breaking earned media moments
  • Established relationships with editorial voices across emerging media platforms — not just legacy press
  • Experience developing campaign strategies and presentations to filmmakers and senior stakeholders
  • Understanding of the awards campaign landscape and experience supporting awards publicity
  • Working knowledge of social media dynamics, content creator ecosystems
  • Experience managing or coordinating with PR agencies and external vendors
  • Budget management experience including invoice processing, PO tracking, and spend reconciliation
  • Familiarity with AI tools for media research, campaign measurement, and workflow optimization
  • Genuine love of all film genres and pop culture — with an ability to articulate what's culturally resonant and why

Benefits

  • Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
  • The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
  • Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
  • Learn more about our benefits at https://amazon.jobs/en/benefits .
  • USA, CA, Culver City - 76,600.00 - 134,000.00 USD annually
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Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Founded in 1901
Seattle, WA, US
728K employees (58,003 in marketing)

Salaries

Posted range

$77K/yr – $134K/yr

Taken straight from the job posting.

The middle of this range ($105K) is 44% above the median base salary for Public Relations Specialist roles in the United States ($73K).

Public Relations Specialist median pay in the United States

$73K/yr

Most pay falls between $62K and $87K. Based on 56 salaries.

See all Amazon salaries

Funding

Total Funding
$8.1B
Last Raise
$8B
Post IPO Debt, 3 years ago

Funding History

  • Jan 2023
    Post IPO Debt • $8B
  • Jul 2001
    Post IPO Equity • $100M
  • Jun 1996
    Series A • $8M

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$281
Traffic Source Mix
Search
46.3%
Direct
40.5%
Referral
9.1%
Social
2.6%
Paid
1.3%

Headcount Trend

Current headcount: ~765.9K

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Theatrical PR Specialist, MGM Theatrical

Amazon · Culver City, CA · On-site