Responsibilities

• Define the channel architecture — how the channel is organized, what content pillars it's built on, and how it grows over time.
• Develop the approach for the core content systems: an educational/tutorial system, a creator-led long-form approach, and a creator showcase approach.
• Set packaging and publishing recommendations — titles, thumbnails, descriptions, playlists, cadence, and rollout — grounded in what the platform rewards.
• Build the rollout plan across the content window, with a view toward future quarters.
• Review briefs and source materials, and lead workshops and working sessions to align the team and client.
• Lead concepting and development of tutorial content — topic refinement, episode framing, recommended formats, scripting, and edit direction for long-form 16:9 episodes.
• Lead creator content concepting for long-form creator episodes — story outlines, script and episode structure, edit guidance, and creative visual inputs.
• Own creator showcase packaging — titles, thumbnail direction, descriptions, playlist placement, and creator crediting.
• Carry concepts through multiple internal and client review rounds, keeping quality high and feedback moving.
• Partner closely with the account lead, project management, creative, and production to translate strategy into work that ships.