Responsibilities

• Developing holistic search strategies (paid and organic) and oversee implementation of campaigns
• Acting as a subject matter expert for all things paid search by leading strategy development, campaign management, testing and execution with a unified vision for new customer acquisition with a focus on LTV
• Managing the day to day collaboration with the client team to continuously ensure that priorities are balanced and achieved in the short-and long-term
• Leading search media performance analysis and reporting with internal stakeholders, agencies and partners
• Managing large media budgets with timely forecasting, reconciliations, and support audits
• Uncovering deep understanding of consumer audiences, define what consumers are searching for and present actionable recommendations based upon those consumer intent insights
• Working with teams to lead and develop ongoing account optimization processes to include structure improvements, targeting improvements, keyword expansion, advanced use of negative keywords, and improvement in bid management processes and algorithms
• Working collaboratively with internal audience development, digital media, digital and social marketing and brand teams to determine business priorities to fuel search strategy
• Incorporating search planning workflows into the organization’s broader media and planning processes
• Working side by side with Tactical Planning team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective

Requirements

• 10+ years of experience working at a digital media agency or client-side media management experience and/or leading direct-to-consumer marketing via performance media strongly preferred
• 5+ years experience managing, mentoring, and nurturing a diverse team in a fast-paced organization
• A performance marketer at heart who enjoys making data-driven decisions and implementing growth strategies based on establishing efficiency at scale
• Deep understanding of how Paid Search/SEM interacts with Display Media, Paid Social, SEO, Affiliate, Feeds, Mobile, Social and Attribution
• Expert knowledge of Paid Search, market development and trends
• An expert with standard search industry reporting and diagnostic tools (Adwords, Google Analytics, Search Console, Screaming Frog, Majestic, Moz and SEMrush etc), Ad-serving and Bid Management technologies (DoubleClick, etc) and Enterprise-level SEO platforms (Brightedge, etc)
• Experience working with traditional and ecommerce search platforms and partners such as Google AdWords, SA360, Yahoo Gemini, Bing Ads, YouTube, Amazon Advertising (AMS/Amazon Marketing Services)
• A motivated self-starter and team player, with the ability to partner with multiple cross-functional teams and manage a team
• Strong analytical, project management and problem-solving skills, detail-oriented with a focus on delivering results
• Exceptional interpersonal communication skills, and well-honed ability to communicate with senior client audiences, ability to communicate effectively across all levels of the organization from media partners to senior leadership

Preferred

• Experience collaborating with diverse stakeholders across client teams and internal teams
• Passion for data-driven decision making and growth strategies
• Experience with cross-functional stakeholder collaboration across client teams and internal teams

Benefits

• health insurance
• vision insurance
• dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation days
• sick days
• personal days
• paid parental leave