Responsibilities

• Work with EEV's course programming and enrollment and student services teams to understand priorities and goals. Become an expert on EEV products, programs, and audiences. Examine market, audience, registration, and customer data to plan relevant campaign initiatives using a variety of platforms.
• Maintain and update EEV's websites and, in collaboration with EEV IT, support maintenance of EEV's programmatic websites.
• Design, develop, and update web pages to support EEV's internet presence and strategic communications initiatives, completing projects from concept through final production. Assess new standards, technologies, and trends, and formulate plans for future enhancements of websites.
• Keep current with marketing and website technologies (including but not limited to WordPress, Drupal, Salesforce Experience Cloud, Salesforce Marketing Cloud, Marketo), and production techniques and software enhancements. May evaluate and test new web development applications. May troubleshoot and repair bugs and problems.
• Work with Marketing Director and Manager to develop, maintain, and execute a marketing and communications strategy for Center for Professional Education (CPE) and its programs. Maintain current strategy by regularly reviewing, optimizing, and adapting as needed.
• Produce and/or coordinate the production of digital and social media creative assets for paid advertising campaigns on multiple platforms to promote CPE's programs, track and report engagement performance metrics, and develop related best practices.
• Create and execute integrated media campaigns to promote CPE's programs (and related offerings), ensuring that the CPE's brand presence on multiple platforms is relevant and engaging. Establish and track related goals and performance metrics and benchmarks for success.
• Ensure websites are accessible from a variety of different environments. Assist the department in the design of its website, including its 'look and feel' for brand alignment. Work with University personnel as needed to ensure compliance with established guidelines for usage of logos and University identity icons and applicable legal requirements on website usage, security, and standards.
• Provides excellent customer service to all levels of users and encourages accuracy, timeliness, consistency of style, and navigation across the website. Other duties as assigned.

Requirements

• Bachelor's degree in marketing, business, or related field. Strong writing skills for marketing and promotion. Experience with social media marketing. Proficiency in web design and layout tools and technology (e.g., HTML, CSS, JavaScript, Drupal, WordPress, etc.). Excellent oral communication skills. Familiarity with project planning and management tools (e.g., Asana, Wrike, Monday, Jira, etc.). Experience with basic graphic design tools (e.g., Canva, Adobe Creative Cloud, etc.). Proficiency with Microsoft Office tools.

Preferred

• Familiarity with Salesforce Experience Cloud. Experience with basic video and audio editing tools (e.g., Adobe Media Encoder, Adobe Premiere, etc.). Familiarity with marketing automation platforms, especially Marketo. Portfolio of marketing assets. Web UI/UX expertise.