Responsibilities

• Develop marketing programs tailored to local business and client priorities.
• Lead events, sponsorships, hospitality experiences, and alumni initiatives from concept through follow-up.
• Partner with senior leaders, Business Development, and Marketing teams to identify engagement opportunities.
• Evaluate sponsorships and other investments for strategic fit, audience relevance, and potential impact.
• Manage program budgets, vendors, venues, timelines, and brand standards.
• Track engagement and performance to demonstrate business value and improve future programs.
• Create follow-up strategies that help convert marketing activity into stronger relationships and business opportunities.
• Help shape processes and best practices for this newly established team.

Requirements

• Five or more years of experience in events, brand sponsorships, client hospitality, experiential marketing, or a related field.
• Strong stakeholder-management, communication, and project-management skills.
• Experience delivering complex programs involving multiple teams and senior leaders.
• A consultative mindset with the ability to make data-informed recommendations.
• An entrepreneurial, collaborative approach and the ability to connect initiatives across the organization.
• Experience in a regional or market-based model is preferred but not required.