Temporary Executive Director, Marketing Science at Omnicom Media US H&S | USA | $150K/yr – $250K/yr

Temporary Executive Director, Marketing Science

USA (Hybrid)

$150K/yr – $250K/yrSenior Level13+ years expTemporary

Posted 5 weeks ago

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Job Summary

Own the data-driven marketing sciences agenda for a client portfolio, shaping audience strategies and measurement, while coaching teams and expanding a scalable offering in a fast-changing ad tech landscape.

Own strategy and roadmaps for marketing sciences, aligning data strategy with client growth and cross-functional planning.
Lead audience solution design, analytics maturity, and thought leadership across data, measurement, and ad technology.

Job Description

Responsibilities

Set the vision, strategy and roadmap to deliver bleeding-edge marketing sciences solutions on your portfolio of clients.
Defining and executing the data strategy: Uncover data needs/opportunities and develop a practical roadmap to get maximum value from 1 st , 2 nd and 3 rd party data through integration and augmentation.
Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities.
Encourage creative use of data to solve client’s business challenges and support client’s growth, in close alignment with Planning and Investment teams.
Provide thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.
Develop best in class audience solutions, in collaboration with Planning and Investment teams.
Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
Investigate the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.