Responsibilities

• Lead copy development for new product development (NPD) launches, from concept and positioning through campaign execution
• Craft compelling product narratives that communicate formulation innovation, ingredient benefits, and clinical efficacy
• Develop launch messaging frameworks, campaign concepts, taglines, and supporting creative copy
• Translate complex scientific information into clear, accessible, and engaging consumer language
• Write and refine primary and secondary packaging copy, including product descriptions, directions, claims, and regulatory-compliant messaging
• Partner with Product Development and Regulatory teams to ensure accuracy and consistency across all packaging communications
• Own website copy across key consumer touchpoints, including: Product Detail Pages (PDPs), Landing Pages, Collection and category pages, Promotional banners, Bundles and merchandising experiences
• Optimize content to balance brand storytelling, education, and conversion
• Develop copy for lifecycle marketing initiatives, including: Email campaigns, Automated customer journeys, Product launch communications, Promotional and retention programs
• Write SMS messaging that reflects the brand voice while driving engagement and conversion

Requirements

• 5+ years of copywriting experience, preferably within beauty, skincare, wellness, luxury consumer goods, or related categories
• Strong portfolio demonstrating expertise across campaign development, digital commerce, CRM, and product storytelling
• Proven ability to write within a premium, elevated brand voice
• Experience translating scientific, technical, or ingredient-driven information into compelling consumer narratives
• Strong understanding of skincare, beauty, wellness, or adjacent consumer categories
• Exceptional attention to detail and commitment to accuracy
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Collaborative mindset with excellent communication and presentation skills
• Ability to perform essential duties, with or without reasonable accommodation
• Ability to operate independently in a fast‑paced, ambiguous environment

Preferred

• Experience with regulatory messaging in skincare or cosmetics.
• Portfolio demonstrating premium brand voice in luxury or clinical skincare.
• Familiarity with CRM and lifecycle marketing platforms.