Responsibilities - Lead copy development for new product development (NPD) launches, from concept and positioning through campaign execution - Craft compelling product narratives that communicate formulation innovation, ingredient benefits, and clinical efficacy - Develop launch messaging frameworks, campaign concepts, taglines, and supporting creative copy - Translate complex scientific information into clear, accessible, and engaging consumer language - Write and refine primary and secondary packaging copy, including product descriptions, directions, claims, and regulatory-compliant messaging - Partner with Product Development and Regulatory teams to ensure accuracy and consistency across all packaging communications - Own website copy across key consumer touchpoints, including Product Detail Pages (PDPs), Landing Pages, Collection and category pages, Promotional banners, Bundles and merchandising experiences - Optimize content to balance brand storytelling, education, and conversion - Develop copy for lifecycle marketing initiatives, including Email campaigns, Automated customer journeys, Product launch communications, Promotional and retention programs - Write SMS messaging that reflects the brand voice while driving engagement and conversion - Support social media copywriting across organic and paid channels - Contribute to content calendars, campaign messaging, and brand storytelling initiatives - Ensure all communications reinforce the brand's premium positioning and strategic narrative - Serve as a guardian of the brand voice across all channels - Maintain consistency in tone, messaging, and positioning while adapting copy for channel-specific needs - Continuously evolve and refine messaging frameworks as the brand grows - Perform other duties as assigned - This role is a temporary position for an initial three-month project period, with the possibility of extension or conversion to full time employment, subject to business requirements and performance