Responsibilities

• Contribute to the firm’s social media efforts, including creating and drafting original written and visual content, and developing and managing social media advertising campaigns to extend the reach of our content.
• Develop, review and edit original content to improve mindshare and visibility for key practice areas, industries, legal themes, issues and solutions.
• Research, write and edit a variety of marketing-related materials and content for the website and intranet.
• Contribute to firm website and intranet, including content posting, optimizing the website (utilizing Google Analytics and other SEO and GEO techniques), and monitoring and reporting website analytics.
• Execute on the awards and directory submissions program; as needed, develop, manage and execute plans for awards nominations and attorney references; help maintain, track and deadlines; and help update the firm’s accolades on the intranet and website.
• Work with the marketing technology team to develop tools to disseminate content, including software and AI tools to support our email, blogging and social media programs.
• Help report and measure performance of social media, web and communications campaigns.
• Maintain and champion marketing style guidelines.

Requirements

• 5+ years of corporate communications experience (law firm experience a plus)
• Demonstrated track record of successfully developing and executing marketing, communications and social media campaigns and management of complex editorial processes and in-depth content marketing experience
• Proven ability to develop strong narratives aligned with go-to-market strategy
• Bachelor's degree in Marketing, English, Business Administration or similar field (preferred)
• Ability to manage multiple projects and complex tasks simultaneously
• Demonstrated writing ability and excellent grammar, spelling and proofreading skills; ability to write about legal and technical topics; ability to draft, create and proof high-quality content for external audiences
• Strong communication and interpersonal skills, including the ability to maintain effective working relationships and communicate verbally and in writing in a professional and courteous manner
• Proficiency with MS Office Products (Microsoft Word, PowerPoint, Outlook and Excel) and research skills; SharePoint skills preferred
• Experience using Canva and Sprout Social as well as various AI tools and workflows
• Advanced understanding of current social media platforms, online content distribution, web analytics and search engine optimization

Preferred

• SharePoint skills preferred
• Bachelor's degree preferred in Marketing, English, Business Administration or similar field
• Experience with Canva and Sprout Social
• Proficiency with AI tools and workflows beyond basic usage
• Advanced understanding of current social media platforms, online content distribution, web analytics and SEO

Benefits

• We provide benefits to eligible employees under plans such as Healthcare, Life Insurance, Health Savings Accounts, Flexible Spending Accounts, and Wellbeing.