Responsibilities

• Manages advertising and marketing programs including lead development, prospect contact and follow-up, advertising development and placement, and budgetary requirements.
• Develops, implements, and coordinates specific marketing programs consistent with the customer’s targets and annual plan.
• Develops and implements a public relations program emphasizing the placement of favorable articles in various media outlets and focusing on developing working relationships with the regional press.
• Researches industry trends, branding and public relations; conducts ongoing market research to identify targets for attraction.
• Develops marketing materials including advertising, brochures, electronic newsletters, etc.
• Monitors county government advertising budgets for budget efficiencies and tracks return on investment.
• Coordinates the development and management of databases necessary to Communications and Media Relations efforts.
• Performs general administrative duties such as preparing purchase orders and reports to supervisor and County Commissioners.
• Serves as a member of the county’s Public Information team that provides support to the Board of County Commissioners (BOCC) and Emergency Operations Center (EOC) during emergency situations.
• Attends meetings for professional development and as a member of various organizations to which the Department of Communications and Media Relations is a member.

Requirements

• Bachelor's degree in communications, marketing, public relations, or a related field.
• Four years of progressively responsible experience in the field of communications, public relations, marketing, or English.
• Valid driver’s license.
• Operation of a County owned vehicle.
• Lifting up to 50 pounds for boxes of brochures and supplies.
• Operation of keyboard devices for sustained periods.

Preferred

• Experience with marketing, AP style writing and editing, graphic design or photography is a plus.