Responsibilities

• Strategy campaign development
• Develop a comprehensive B2B Lead Gen strategy and detailed project plan to drive high-intent pipelines.
• Contribute to the development of key campaigns and identifying opportunities to tailor messaging and integrate thought leadership for incremental revenue.
• Map out customer journey flows for email marketing efforts, providing recommendations for optimization for our customers.
• Support Product Marketing Managers in the strategic planning and end-to-end execution of marketing campaigns, focusing on driving product adoptions and program revenue.
• Map out and build targeted re-engagement paths for dormant clients, utilizing hyper-personalized hooks and multi-channel orchestration.
• Program strategy & development
• Drive global scalability initiatives for campaigns, identifying workflow efficiencies and optimizing documentation for broader impact.
• Proactively drive cross-functional collaboration with Product Marketing Managers (PMMs), Sales, analytics and product POCs, ensuring tests are robust and insights are actionable.
• Manage the full campaign lifecycle, from initial creative development and legal approvals through to launch, ensuring consistency, correct personalization, and accurate test/control assignments.

Requirements

• 10+ years of experience
• Strong strategic thinking and analytical skills, excellent communication and presentation skills, proven ability to work effectively across cross-functional teams, experience with project management methods
• Demonstrated ability to translate complex strategic objectives into actionable program plans and measurable outcomes.
• Proven track record of driving cross-functional alignment and influencing stakeholders at various levels to achieve common goals.
• Experience in leveraging data and insights to inform strategic decisions and optimize campaign performance.
• Adept at anticipating challenges, mitigating risks, and proactively developing solutions in a fast-paced environment.
• Expertise in developing and executing global Lead Gen strategies and lifecycle re-engagement programs that drive measurable growth.

Preferred

• Adept at anticipating challenges, mitigating risks, and proactively developing solutions in a fast-paced environment.
• Expertise in developing and executing global Lead Gen strategies and lifecycle re-engagement programs that drive measurable growth.