Responsibilities

• Lead the development and execution of integrated paid media strategies across paid social, paid search, display, video, and emerging platforms.
• Own senior client relationships, translating business objectives, customer economics, and growth goals into clear media strategies, measurement frameworks, testing roadmaps, and recommendations.
• Lead paid media strategy for Telehealth and regulated healthcare businesses, navigating platform policies, privacy and data-use restrictions, measurement constraints, and business economics.
• Oversee media planning, forecasting, performance and investment decisions, using acquisition efficiency, incrementally, and business economics to guide budget allocation and growth.
• Diagnose performance beyond the media account, identifying how creative, conversion experiences, patient flows, measurement, product, and economics may enable or constrain growth.
• Establish structured testing approaches across media, creative, targeting, offers, and conversion experiences, including environments with restricted targeting or limited conversion signals.
• Lead, mentor, and develop teams of media buyers and strategists, establishing high standards for strategic thinking, execution, analytical rigor, and client service.
• Maintain deep platform fluency and step into campaign structure, optimization, tracking, and performance detail when needed to guide teams and troubleshoot challenges.
• Improve team processes, operating standards, and ways of working to support quality, scalability, and efficiency.
• Stay current on changes in healthcare advertising policies, privacy and data-use requirements, measurement practices, and advertising platforms.

Requirements

• Must currently live in New York City.
• 8+ years of paid media or performance marketing experience, including significant agency experience and senior-level ownership of complex consumer acquisition programs, and at least 2 years of experience with Telehealth businesses.
• Demonstrated experience leading paid media strategy for Telehealth, digital health, or similarly regulated healthcare businesses. Direct-to-consumer Telehealth experience is strongly preferred.
• Strong understanding of Telehealth patient acquisition journeys and how media connects to downstream clinical, customer, and business outcomes.
• Deep cross-channel expertise across paid social, paid search, display, video, and other relevant media channels, particularly Meta and Google.
• In-depth knowledge of healthcare advertising and data-use restrictions and their implications for targeting, optimization, creative, conversion tracking, and measurement.
• Strong understanding of acquisition economics, including CAC, contribution margin, retention/LTV, and payback, and the ability to connect media performance to broader business outcomes.
• Experience managing meaningful media budgets and complex, cross-channel acquisition programs.
• Proven success managing and developing high-performing media teams through coaching, training and clear performance standards, while leading senior-level client relationships.
• Strong strategic, analytical, and commercial thinking, with the ability to turn complex performance and business data into clear recommendations and decisions.

Benefits

• Unlimited vacation policy
• Monthly Phone Stipend
• Comprehensive Medical, Dental, and Vision insurance options
• 401(K) plan with matching
• Dog friendly office
• Hybrid work opportunity
• Bonus Perk - $50/week Seamless allowance